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Feel the Fear and Launch Anyway: Two Business Owners Get Real
Manage episode 474904839 series 2801738
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Are you looking for a Third Growth Option ℠ ?
Dawn Grooters and Benno Duenkelsbuehler explore the challenges and strategies of marketing your own business as two business owners who help companies grow, yet struggle with their own messaging.
• Authenticity in business requires balancing personal vulnerability with professional messaging
• Your message may feel repetitive to you, but most of your audience is hearing it for the first time
• Focus on your "smallest viable audience" rather than trying to appeal to everyone
• Taking imperfect action beats waiting for perfection - Dawn launched her podcast without knowing all the technical details
• Feel the fear and do it anyway - every successful business owner pushes through uncertainty
Connect with Dawn at brokenvesselsales.com or find her on LinkedIn, Instagram, and Facebook as Dawn Groters.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
Chapters
1. Episode Introduction and Guest Welcome (00:00:00)
2. Focusing Your Business Message (00:02:16)
3. Authenticity in Business Messaging (00:07:15)
4. Connecting Through Vulnerability (00:12:36)
5. Finding Your Smallest Viable Audience (00:18:07)
6. What Brand Really Means (00:20:11)
7. Taking Imperfect Action (00:25:20)
8. Overcoming Fear and Final Thoughts (00:32:00)
166 episodes
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