))
Growing in a More Connected World
Manage episode 306901711 series 2801738
Content provided by Benno Duenkelsbuehler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benno Duenkelsbuehler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you looking for a Third Growth Option ℠ ?
As co-founder of a now 20-year-old distribution company approaching the 9-figure revenue milestone, Yoram Weinreich opens up to share lessons learned, pivots made, and convictions formed during that growth journey: how it began from a direct import business to online/ecom sales, from less to more branded, no inventory to inventory, from a Canadian workforce with global suppliers to becoming a global workforce, from gut decisions to data-driven decisions – there is a lot to be learned.
3:17 – “Success is just getting up one more time” (for more context, listen to 1:19 to 4:48)
5:35 – “When you feel that you know everything, you’re on the wrong track”
9:22 – “we were scrambling… pride is a renewable resource… fear is a great motivator.”
14:35 on branding for ecom market places – “You’re very dependent on their algorithms… we want to change it to where people look for (our brand)…that’s an important step in our evolution.”
16:38 about growing in a more connected world – “We adopted MS Teams (similar to Zoom) in 1/20 (before Covid)… Covid forced us to get over the hump with domestic employees working from home… we became more productive… now I can get highly qualified people (anywhere).”
20:47 – “a global workforce, not (just) where my supply chain teams are… we have account managers in India, a CMO in Vancouver… it’s a global workforce.”
22:21 – “… we are interested in each other… we don’t fear diversity, we embrace diversity, we’re curious about each other… it’s a competitive advantage to look at talent in a global fashion.”
25:51 about the importance of better data capturing – “…our continued success will be (dependent on) data… data is the new gold… will create a moat around our brand.”
29:25 on driving change and transformation that’s sticky – “… we are embracing change… as Jeff Bezos says ‘today is day one’… otherwise we’ll be toast.”
You can reach Yoram by emailing [email protected].
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
Share
