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Growth and Disaster in the Amazon Jungle
Manage episode 316115225 series 2801738
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Are you looking for a Third Growth Option ℠ ?
Amazon controls nearly 50% of online sales in the USA, with that comes being loved or hated, and often the latter. Jason Boyce has been an Amazon Seller for 17 years, a Top 200 seller (of millions), he shares successes worth emulating, and how to avoid certain failures and “speed bumps” selling on Amazon. He’s the co-author of Amazon Jungle, where he and Rick Cesari share stories of customer-driven innovation, click-through strategies, reaching page 1 on Amazon search results – with insights from product design to messaging to the nuts and bolts of actively selling on Amazon: build a foundation, drive the traffic, and iterate constantly.
5:20 – “what you do to succeed on Amazon will make you a better businessperson, will make your product better, will make your relationship with your customer stronger… Amazon now is giving to brand-registered brands demographic data… keywords that working well for your, and your competitor…. what products they (consumer) buy (or search) instead of yours.”
7:54 – “I learned the importance of identifying what the market is first, and Amazon is a great place to identify if there’s a market for your bright idea.”
18:30 – to sell on Amazon you must “lay the foundation, drive the traffic, then constantly and relentlessly iterate, on everything, repeatedly… features tell, benefits sell…”
25:00 – “If you’re not there (on Amazon) you’re making your competitor stronger off your good name… every buyer in America (buyer, not end-consumer) has a Prime App on their phone and if you’re trying to sell them… they’re doing their research and ask ‘are you selling on Amazon?’ “
You can reach out to Jason on LinkedIn (Jason R Boyce) or through www.Avenue7Media.com.
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
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