))
Growth thru e-Selling & Embracing Superpowers
Manage episode 320640763 series 2801738
Content provided by Benno Duenkelsbuehler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benno Duenkelsbuehler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you looking for a Third Growth Option ℠ ?
Scott Rollman is a deep thinker who listens, a strategist who is passionate about getting it done. In this episode, Scott shared his insights on e-selling (the intersection of digital marketing and personal selling), how digital marketing can best support sales efforts, and we also compared notes – from different cultural perspectives of Scott’s midwestern roots and my immigrant background – on the topic of embracing our superpowers and how to help others embrace theirs.
4:02 – “There has been a dramatic shift in the way we interact with our customers, the way we promote ourselves… had to change.”
5:15 – on marketing as a sales enablement tool in the digital arena, in one example attracting over 800 people to a virtual event that grew the prospect email list “virtual training played a big part and promoting those to the customers it mattered to… you always have to be relevant in the message you deliver, otherwise you become noise.”
8:09 – Digital marketing works better when you are “more intentional about providing value to current and prospective customers, in a virtual setting.”
11:03 – on Digital Transformation successes and challenges “having a strong digital presence that customers can interact with as they want is what makes it great… a challenge is engineered (customized, not stock) product… which can be supported by training videos and product information videos… that can help with the engineered product.”
16:26 – on superpowers “if you don’t know what your superpower is you can’t embrace it, if you don’t embrace it, you’re not going to use it.”
22:20 – “to be effective in the new marketplace, utilizing e-selling and embracing superpowers, just be open to new thoughts and ask a lot of questions, because some of the responses you’ll get back are going to be absolutely brilliant.”
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
Share
