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Marketing Content Ideas for Home Furnishings
Manage episode 287782792 series 2801738
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Are you looking for a Third Growth Option ℠ ?
It takes well-conceived marketing content to be well received, leading to happy customers and revenue growth – Neil MacKenzie is a marketing veteran who shares his thoughts around branding as the starting point, touch points for multiple content audiences in the value chain, and programs that help intermediary customers (retailers) reach the end consumer.
3:45 – “We (a B2B manufacturer selling to retailers/designers) try to treat everyone like they are the (B2C) end user… and work your way back from the end user’s experience.”
4:30 – “…then we’ll have certain calls to action based on who we’re talking to…but if you see it through the B2C lens it simplifies the approach.”
5:57 – “We look for ways to give them (B2B customer the retailer) tools they can then do on their own… give them a platform as a partner they can then execute to their local (B2C) audience.”
16:05 – “…the hard part has been executing that strategy across the different touchpoints… and maintain consistency.”
18:45 – “none of the tools and touchpoints will be as effective if you don’t have one nucleus or starting point for the brand.”
19:41 – “How do you create the alignment without turning it into a cult” – “It starts with listening.”
Towards the end of this episode Neil explains programs Universal uses to help retailers, for example with social media (Promoboxx) and interactive touchscreen technology (wondersign). You can reach out to Neil one-on-one to get more information by emailing [email protected]
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
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