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Overinvest in Culture – and other growth approaches
Manage episode 281822018 series 2801738
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Are you looking for a Third Growth Option ℠ ?
If you care about culture in your business, Tim Metzner (serial entrepreneur, co-founder of Coterie and other successful start-ups) offers great insights on what it is, how you define it, and what it can bring to the table.
7:56 – “There is also culture debt. If you don’t get ahead of this, you will have a culture... you can either (be intentional about it or back into it).”
16:02 – “founders breathe life into the initial set of core values (like trust, transparency, listening) …after that, every person you hire is the next steward of culture… so you have to hire based on core values.”
19:30 – “your values and culture intentions help you deal with tension in a healthy way.”
24:44 – on mixing faith and entrepreneurship, well listen yourself but Tim convinced me that “breaking with conventional wisdoms can be liberating.”
At the end we talked about leveraged distribution, defined as (28:06) “how can we pull one lever and have higher reach?” Tim lists 4 areas to consider when building leveraged distribution: 1) access to your target market, 2) availability of data and information, 3) is there synergy and relevance and 4) how trusted is the relationship?
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN
166 episodes
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