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TRENZ Unpacked - Behind the Scenes with Rebecca Ingram
Manage episode 478466148 series 3358369
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In the final episode of our TRENZ Unpacked series prior to the big event, Michelle chats with Rebecca Ingram, Chief Executive of Tourism Industry Aotearoa (TIA), just weeks out from TRENZ 2025.
Together, they dive into:
What’s New at TRENZ 2025
More informal networking time, a refreshed welcome function, a rejigged TRENZ Talks format, and better flow across the full event programme based on industry feedback.
Behind the Scenes of Planning TRENZ
From technology and appointment-matching algorithms to catering, media, risk management and ministerial hosting – it’s a team effort at every level, with planning already underway for 2026!
Real ROI for Operators
TIA’s impact research shows 74% of sellers expect to generate over $50K in revenue from their TRENZ appointments – and for many, it’s six figures or more. A compelling case for why TRENZ is a no-brainer in your annual sales strategy.
Quality Match Making
Over 37,000 meeting requests were made this year, with 99.6% of mutual appointment requests fulfilled thanks to the locally built TRENZ Connect tech platform.
Why Post-Event Feedback Matters
TIA actively uses your survey responses to shape future events and improve the experience year-on-year – including catering upgrades and sustainability practices.
Beyond TRENZ – The Role of TIA
Michelle and Bex also chat about the wider mahi of TIA – advocacy, member support, sustainability, and the newly announced TIA-TNZ marketing working group designed to strengthen industry input into TNZ’s campaigns.
Hope for the Future
Despite global uncertainty, Rebecca shares her optimism for NZ tourism, powered by values-driven people, manaakitanga, and the deeply personal nature of the experiences we offer.
Final Thought:
“Diversity is good” – Rebecca encourages tourism operators to embrace new markets and build resilience by diversifying their trade relationships at TRENZ 2025.
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Today's Guest
Rebecca Ingram: https://www.linkedin.com/in/rebecca-ingram-8450208/
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