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The Long Game: Why Your Podcast Is Just Like Jeff Bezos' Early Days
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The Trading Post podcast explores how Jeff Bezos's Amazon business principles can be applied to successful podcasting strategies. Drawing parallels between Bezos's customer obsession approach and podcast audience engagement, this episode reveals how consistency, patience, and innovation drive growth in both realms.
• Comparing the evolution of SEO to the rising importance of podcasting for business promotion
• Amazon's "customer obsession" philosophy and how it translates to treating podcast listeners
• The critical importance of consistency in publishing schedule for sustainable podcast growth
• Why audio podcasting works better than video for reaching busy B2B audiences
• How trade associations function as business growth tools through bartering and networking
• Testing different podcast formats, including a seasonal approach to content organization
• Recognizing podcasting as a long-term investment with indirect business benefits beyond direct monetization
• Using podcasts to explain complex business concepts like barter and trade associations
Be sure to subscribe, leave feedback if you can, and join us next time as we continue exploring innovative business promotion strategies.
“Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform, always rocking the cowboy hat. The track is protected under U.S. Copyright rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence.
contact:
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🌐 www.durracell.com
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The thoughts and views expressed in this podcast are solely those of the host and do not reflect the official policy or position of Metro Trading Association. Although the host is an employee of Metro Trading, this podcast is intended to educate entrepreneurs on the benefits of professional trading, regardless of their location. Additionally, the host reviews various pieces of camping gear due to the association of trade, barter, and prepping.
Looking to grow your business? Visit www.metrotrading.com and click “Join MTA” in the top right corner.
Chapters
1. The Long Game: Why Your Podcast Is Just Like Jeff Bezos' Early Days (00:00:00)
2. From Bezos to Podcasting (00:00:48)
3. Amazon's Customer Obsession (00:05:18)
4. Consistency Is Key (00:13:12)
5. Video vs. Audio Podcasting (00:19:22)
6. Trade Associations Explained (00:24:38)
7. Experimenting with Seasons (00:27:29)
8. The Podcasting Long Game (00:32:00)
16 episodes
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