Why Community-Driven Businesses Win (And How to Build Yours)

The Traffic & Conversions Show

https://optimafunnels.com/

40:34

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 19:24

MP3•Episode home

Are you making the impact you dreamed of with your business?

You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought?

In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected to both you and your brand. These communities aren’t just spaces for sharing wins and challenges—they’re the key to turning customers into raving fans who can’t help but stick around.

References

OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business
In this episode:
00:49 - Building a community helps to deliver transformations, deepen brand connections, and drive retention.

04:40 - Trust and loyalty grow beyond the sale—stay engaged and support your customers.

06:30 - Create a safe, engaging community by knowing your audience, choosing the right platform, and encouraging collaboration.

09:50 - Sharing your own struggles, successes, and lessons learned is key to building trust and engagement.

13:34 - Building a community is a long-term strategy that transforms your business and creates lasting customer loyalty.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website
P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!
Hit the "Follow" button so you don't miss an episode!

Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are!

Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech..

Connect with Michelle on Instagram:

https://www.instagram.com/themichellefernandez/

Leave a Review or Share Your Thoughts

If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

295 episodes

#Business #Marketing #Michelle Fernandez #Entrepreneur #Traffic Conversions

Why Community-Driven Businesses Win (And How to Build Yours)

The Traffic & Conversions Show

published about a year ago

MP3•Episode home

Are you making the impact you dreamed of with your business?

You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought?

References

04:40 - Trust and loyalty grow beyond the sale—stay engaged and support your customers.

06:30 - Create a safe, engaging community by knowing your audience, choosing the right platform, and encouraging collaboration.

09:50 - Sharing your own struggles, successes, and lessons learned is key to building trust and engagement.

13:34 - Building a community is a long-term strategy that transforms your business and creates lasting customer loyalty.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are!

Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech..

https://optimafunnels.com/

Connect with Michelle on Instagram:

https://www.instagram.com/themichellefernandez/

Leave a Review or Share Your Thoughts

295 episodes

#Business #Marketing #Michelle Fernandez #Entrepreneur #Traffic Conversions

All episodes

The Traffic & Conversions Show

1
Episode 295: Are You Ghosting Your Own Leads? The Engagement Mistakes Costing You Clients 16:36

16 days ago16:36

16:36

Have you ever been ghosted? That awful feeling when someone completely disappears after you *thought* things were going well? Well, plot twist… Despite all your hard work, YOU might be "ghosting" the very people ready to invest in your business—and it's silently killing your profits. Whether it's leads that hit your funnel then get radio silence, or clients who buy but never receive proper follow-up, this engagement gap is costing you serious money. In this episode, I reveal exactly what ghosting your own leads is costing you (spoiler: acquiring new customers is FIVE TIMES more expensive than retention!) and give you my step-by-step roadmap to fix it. You'll discover how to transform your buyers into loyal fans who can't stop raving about you—filling your pipeline with perfect-fit leads so you can finally break free from the constant lead-chasing hustle and actually enjoy your business again! In this episode: [00:00:50] - How silently "ghosting" your leads and clients is secretly costing you money, clients, and growth opportunities. [00:03:07] - The financial reality: acquiring new customers costs 5x more than retention, while small retention increases can nearly double profits. [00:04:28] - Ghosting revealed: what lead abandonment and client neglect actually look like in your business systems. [00:07:54] - Case study: how revamping nurture systems doubled conversions and tripled client retention in just three months. [00:11:26] - Your anti-ghosting roadmap: map customer journeys, create personalized touchpoints, and celebrate wins to transform buyers into fans. [00:14:47] - Your next steps to creating warmer leads, vocal brand advocates, and the freedom to raise prices while spending less on marketing. Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
The Ultimate Growth Strategy for Coaches & Course Creators 23:46

23 days ago23:46

23:46

What if I told you there’s a way to add 20-30% (or more) to your annual revenue without creating a new course or working extra hours? Sounds too good to be true, right? Well, that’s the power of affiliate marketing! Imagine tapping into a network of promoters who bring in consistent cash flow while you focus on what you do best. No more scrambling for new clients or stressing about your next launch… In this episode, we're diving into how affiliate marketing can help you monetize the recommendations you're already making , creating a more sustainable business model that works even when you're not. If you're looking to add extra revenue streams, create more freedom, and build a business that's less dependent on constant hustle, this episode is for you! Here’s a sneak peek at what you’ll learn: How to turn recommendations into revenue with no extra work 3 key affiliate marketing strategies How to earn 30–50% (or more) in commissions A step-by-step guide to monetize your current recommendations How to turn loyal followers into promoters Mistakes to avoid in affiliate marketing In This Episode: 00:00:50 - How affiliate marketing turns your trusted recommendations into revenue—no extra cost to your audience, no extra work for you, just smarter service and aligned income. 00:03:14 - The three strategic approaches to affiliate marketing for coaches and course creators: complementary product promotion, strategic partner promotion, and high-ticket affiliate programs. 00:04:40 How to earn 30–50% commissions on digital products—some programs offer up to 75%—plus recurring or flat-fee options that create true passive income. 00:08:20 How affiliate marketing gives coaches the potential to increase revenue by 20–30%, create stability, and earn passive income without extra work 00:11:22 Step-by-step guidance to start monetizing recommendations you're already making through auditing your current recommendations. 00:16:27 Key mistakes to avoid in affiliate marketing, including over-promoting and failing to provide adequate support to affiliates. Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
Using Stages to Build Relationships that Convert with Aurora Gregory 38:31

4 weeks ago38:31

38:31

Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space. The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and stories—you are seriously leaving money and momentum on the table. In this episode, Aurora breaks down why speaking is one of the most effective marketing tools in your back pocket—and how you can use it to actually drive conversions (not just collect applause). References: Get Aurora’s free “One Sheet Wonder” checklist Visit Aurora’s website Follow Aurora on Instagram In This Episode: 01:20 - Today’s guest, Public Speaking Coach Aurora Gregory, shares what sparked her love for public speaking and how she now helps entrepreneurs shine on stage. 04:52 - Aurora explains why speaking—on stage or online—is a powerful, efficient way for entrepreneurs to build trust, grow their audience, and drive sales. 08:55 - Nerves mean you care. Whether it’s a stage or a story, connection comes first—confidence follows. 13:38 - Aurora reminds us that our speaker brand should focus on the transformation we offer, not just what we sell. 18:10 - Solving ONE key problem simply makes your message clearer and more impactful as a speaker. 24:00 - The importance of tailoring your presentation to the audience's level of knowledge. 26:50 - Common mistakes entrepreneurs make when pitching themselves. 29:30 - Aurora shares her final top tips for speaking success. 33:20 - Michelle’s “Hot Minute” with Aurora! Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success! Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
Why Your Coaching Funnel is Secretly Failing (And What to Do About It) 29:37

5 weeks ago29:37

29:37

Built a funnel and wondering, “Why aren’t more people buying?” You’ve built those gorgeous landing pages, spent money on ads, but the sales just aren’t stacking up like you expected. Sound familiar? Today, I’m pulling back the curtain on the *real* reason your funnel isn’t converting. Learn the key funnel components most coaches miss, why email sequences (not just landing pages) are essential to conversions, and how personalized automation and segmentation can turn your funnel into a behavior-based, high-converting machine. Plus, don’t miss this… find out how one coach boosted her conversion rate from 1.8% to 7.2%—without changing her offer OR her ad spend. Yep, you read that right. Tune in now to discover their secret! References: OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business In This Episode: 00:33 - Michelle breaks down the real reason your funnel isn’t converting and what most coaches are missing. 01:36 - Michelle busts the biggest funnel myth and explains why strategic email sequences—not just landing pages—are key to conversions. 05:05 - How personalized automation and segmentation turn your funnel into a high-converting, behavior-based journey. 10:00 - The importance of the follow-up system to create omnipresence. 11:04 - Discover how tracking funnel data helped one coach boost conversions from 1.8% to 7.2%—without changing her offer or ad spend. 15:45 - The essential features of a comprehensive, results-driven marketing system. 21:15 - Why all-in-one funnel tools save you time, money, and tech headaches—plus Michelle’s 5-step roadmap to fix and optimize your funnel. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success! Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
Top 3 Low Cost, High Impact Meta Ads That Actually Work with Ashley Braswell 48:51

6 weeks ago48:51

48:51

Ready to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs? In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a simple intro ad, sharing the power of retargeting, and explaining how to make your ads work, no matter where you're at in your journey. Don’t waste another dollar on ineffective ads. Tune in to learn how to stretch your ad budget, reach the right people, and grow your business—all without the crazy price tag! References The Paid Ad Academy Website The Paid Ad Academy Instagram The Big Break Club Membership In this episode: 01:40 – Today’s guest, Ashley Braswell, shares her background, who she serves, and what she helps them do. 09:38 – Learn Ashley’s top 3 beginner Meta ad strategies. 15:45 – Ashley shares her process for getting started with Facebook ads, emphasizing authentic content, strategic setup, and the importance of testing. 25:48 – How to start with a simple introductory ad to build an engaged audience, which can later be retargeted for more effective campaigns. 29:50 – How to prioritize lead campaigns and how costs vary based on what you’re asking. 32:20 – Retargeting helps you reach people who’ve already shown interest and is a must-have in your ad strategy. 39:00 – Budgeting for ads should align with your goals, and even a small daily spend can make a big impact. 44:20 – Michelle’s “Hot Minute” with Ashley and more details on her ad membership for entrepreneurs. Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success! Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
Why Community-Driven Businesses Win (And How to Build Yours) 19:24

7 weeks ago19:24

19:24

Are you making the impact you dreamed of with your business? You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought? In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected to both you and your brand. These communities aren’t just spaces for sharing wins and challenges—they’re the key to turning customers into raving fans who can’t help but stick around. References OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business In this episode: 00:49 - Building a community helps to deliver transformations, deepen brand connections, and drive retention. 04:40 - Trust and loyalty grow beyond the sale—stay engaged and support your customers. 06:30 - Create a safe, engaging community by knowing your audience, choosing the right platform, and encouraging collaboration. 09:50 - Sharing your own struggles, successes, and lessons learned is key to building trust and engagement. 13:34 - Building a community is a long-term strategy that transforms your business and creates lasting customer loyalty. FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success! Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1
How To Plan Your Monthly Calendar To Get 'er Done 18:26

11 weeks ago18:26

18:26

FREE LIVE TRAINING : How To Get More Customers & Revenue In A Predictable Way ( without throwing money away on ads!) Connect with me on Instagram Connect with me on Facebook Visit my website P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success! Hit the "Follow" button so you don't miss an episode! Ready to Elevate Your Marketing, Amplify Your Sales & Optimize Fulfillment? Heck Yea you are! Check Out OptimaFunnels and discover how coaches and course creators are finally making marketing easy, without getting caught up in the tech.. https://optimafunnels.com/ Connect with Michelle on Instagram: https://www.instagram.com/themichellefernandez/ Leave a Review or Share Your Thoughts If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!…

The Traffic & Conversions Show

1 year ago22:58