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Sports Partnership Over Sponsorship: How Sleep Number Scored Big with the NFL
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In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Kevin Brown — former Executive Vice President and Chief Marketing Officer of Sleep Number — to explore how data-driven strategy and authentic partnerships can transform a brand. From structuring a five-year NFL deal to putting smart beds in the homes of more than 1,600 athletes, Kevin shares his playbook for measuring ROI, building Emmy-winning storytelling campaigns, and redefining what sponsorship means in professional sports.
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