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The Next M&A Frontier: Chris Russo on Investment Opportunities in Youth and Women's Sports
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In this episode of The Transaction Report, host Steve Feuerstein sits down with Chris Russo — former head of digital at the NFL, founder of Big Lead Sports, and longtime sports investment banker — for a deep dive into the evolving business of sport. From pioneering digital fan engagement in the early 2000s to advising billion-dollar transactions at Houlihan Lokey, Chris unpacks the lessons learned from the dot-com crash, the rise of fantasy sports, and the realities of monetization in a post-bubble world. They explore why youth sports has become a $38 billion opportunity, how private equity is reshaping the grassroots landscape, and what makes women’s sports the next frontier.
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