How-To Build Marketing Momentum And Attract High-Quality Customers The Transition By Bunker Labs podcast

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Silver Linings with The Old Gays

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Our Chosen Family 33:19

15 days ago33:19

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

The Transition by Bunker Labs « »
How-To Build Marketing Momentum and Attract High-Quality Customers

2 years ago 33:06

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Content provided by Gifted Sounds Network, Bunker Labs, and IRON Mike Steadman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gifted Sounds Network, Bunker Labs, and IRON Mike Steadman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In the following episode of the Transition, I break down how to achieve marketing momentum in your business that attracts high-quality leads, by walking you through the following frameworks:

The 1-Page Marketing Plan and the Weekly Marketing Cadence.

I use my company, IRONBOUND Media, as a case study on how to effectively implement them

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Download a Copy of the 1-Page Marketing Plan Framework here: https://www.thestrength.co/

… continue reading

146 episodes

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How-To Build Marketing Momentum and Attract High-Quality Customers

The Transition by Bunker Labs

published 2 years ago

Share

MP3•Episode home

Content provided by Gifted Sounds Network, Bunker Labs, and IRON Mike Steadman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gifted Sounds Network, Bunker Labs, and IRON Mike Steadman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In the following episode of the Transition, I break down how to achieve marketing momentum in your business that attracts high-quality leads, by walking you through the following frameworks:

The 1-Page Marketing Plan and the Weekly Marketing Cadence.

I use my company, IRONBOUND Media, as a case study on how to effectively implement them

Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Download a Copy of the 1-Page Marketing Plan Framework here: https://www.thestrength.co/

… continue reading

146 episodes

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1
Billion Dollar Dreams with Marc Krauthamer, CEO of AMP Neutraceuticals 53:39

1 year ago53:39

53:39

What does it take to build a billion-dollar company? If you’re like most people, you probably assume it requires raising venture capital, building some sort of SAAS product, and scaling it to millions of users. The last thing you’d probably think of us is maxing out your credit cards to start a manufacturing company that produces supplements stocking the shelves of your favorite PX or GNC store. Well,l that’s exactly what Marine Corps Veteran Marc Krauthhamer and his Co-Founder of AMP Neutraceuticals are doing. On the show, Marc takes his armor off and shares how he racked up hundreds of thousands of dollars in credit card debt, to bootstrap his multi-million dollar manufacturing company, producing high-quality and high-volume dietary supplements for some of the most well-known brands in the industry, with the ultimate goal of being billion dollar company one day. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn More about Bunker Labs by visiting: www.BunkerLabs.org Learn more about AMP Neutraceuticals here: http://www.ampnutra.com/…

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What Are Your Priorities For 2024? 22:57

1 year ago22:57

22:57

With another year in the books and another one head, have you thought long and hard about what you’re hoping to accomplish in the next twelve months? Either way, today’s episode is for you. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn More about Bunker Labs by visiting: www.BunkerLabs.org…

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The Truth About Launching A Startup with Lee Mills, Founder & CEO of Pixly 47:38

1 year ago47:38

47:38

In this episode of the Transition, I catch up with Navy Veteran Lee Mills, Founder & CEO of Pixly, a visual documentation & collaboration platform for Construction, Insurance, Facilities and Field Service Professionals. In 2022, Lee won the Veteran Funds 100k Pitch Competition at the Military Influencer Conference. Since then, Lee and I frequently chat back and forth online, talking about the struggles of entrepreneurship and what’s keeping us up at night. Between raising funding, managing his development team, and navigating long sales cycles, Lee shares brings an honest point of view, on what it takes to launch and grow a successful startup on today’s show. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg To learn more about Pixly visit: https://www.pixly.ai/…

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Bootstrapping An American-Made Jean Company with Patrick Mate, Founder & CEO of Patriot Jean Co. 43:33

1 year ago43:33

43:33

In this episode of the Transition, I sit down with Patrick Mate, Army Veteran and Founder of Patriot Jean Company, An Arizona-based American-made apparel company that produces 100% grown, sewn, and built Jeans. Manufacturing is a hard business, but that’s not stopping him. Although he’s still in the startup phase, Patricks invested over six-figures to bring his American-made brand to life, which officially launches in a few weeks with their two products, the Defender and the Innovator. I invited Patrick on the show to share his story and why he thinks American-made jeans represent a golden opportunity. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg To learn more about Jeff, visit: https://www.thayergateproject.com/…

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Leadership, Strategy, and Delegation 26:34

1 year ago26:34

26:34

In this episode of the Transition, I share a simple framework to set you and your team up for success heading into the new year. Be sure to subscribe to the Transition Newsletter on Substack here: https://bit.ly/37Bb8Ne Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

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Maybe It’s Time To Build A Better Mouse Trap? 18:54

1 year ago18:54

18:54

Today on the Transition, I challenge conventional wisdom by challenging you to build a better mouse trap (i.e. build upon an existing product or service already in the marketplace) rather than trying to come up with market a new idea out the gate, especially if you’re a first-time founder or find yourself in a bit of a revenue lull. Apply for the next cohort of Breaking Barriers in Entrepreneurship here: https://bunkerlabs.org/breaking-barriers/ Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Checkout “The Entrepreneur's Playbook: More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business by Leonard C. Green here: https://tinyurl.com/5cpznb3h…

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Entrepreneurship Through Acquisition (ETA) with Jeff Evenson, CEO of Flawless Acceleration & Thayer Gate Project 48:08

2 years ago48:08

48:08

One topic that consistently comes up in my conversations with aspiring entrepreneurs is pursuing entrepreneurship through acquisition, a fancy way of saying buying a business as opposed to building one from scratch. There’s an old saying that, “There are multiple ways to skin a cat,” and as great as it is to start a business, buying one can be just as impactful. To discuss the process, I invited on the Transition, Jeff Evenson, an Army Veteran, Business Coach, and Acquisition Entrepreneur, with experience purchasing multiple businesses, as well as working with others to do the same. Over the years, Jeff’s acquired hair salons, a pillow company, and a manufacturing business, just to name a few. On the show, we discuss why buying a business may or may not be a right fit for you, how to spot a good deal, and what pitfalls you should avoid along the way. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg To learn more about Jeff, visit: https://www.thayergateproject.com/…

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The 20-Mile March: The Key To Surviving and Thriving in Tough Times 18:35

2 years ago18:35

18:35

In this episode of the Transition, I discuss how to survive and thrive during tough times using Jim Collin’s Framework of the Twenty Mile March. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

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Enlisted Marine To Bunker Labs Ambassador with Patryk Stanczak, Founder & CEO of Geek Heros 49:07

2 years ago49:07

49:07

In this episode of the Transition, I’m joined by Marine Corps Veteran and Chicago Bunker Labs Ambassador, Patryk Stanczak, Founder & CEO of GeekHeros, a digital marketing agency providing a plethora of services from website and logo design, to SEO support and beyond. I met Patryk a few years ago online and we finally caught up in-person at the Bunker Labs Ambassador Fly-In down in San Antonio, TX. Specifically, I asked Pat to come on the show and talk about his transition from an Enlisted Marine to Entrepreneur and leader within the Bunker Labs Community. Since discovering the Bunker, I feel like Pat has taken the torch and run it, not only supporting the community through free website audiences, but also just being a trusted resource on all things digital marketing. On the show we talk through his Transition, what keeps him sticking around, and what he’s looking forward to next. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn more about Geek Heros here: www.Geekheros.com…

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The Importance of Physical Activity and Leading Yourself First With Mike Erwin, Founder of Team Red, White, & Blue 54:16

2 years ago54:16

54:16

In the following episode of the Transition, I’m joined by Army Veteran, Published Author, and Serial Entrepreneur, Mike Erwin, Founder & Executive Director of Team Red, White, and Blue. Founded in 2010, Team RWB is a nonprofit organization with chapters all across the country, that delivers consistent, local opportunities for veterans and the community to connect through physical and social activity. Team RWB was one of the first veteran nonprofits I came across back in 2017, just after getting connected with Bunker Labs. Mike is also the co-author of multiple books, including Lead Yourself First: Inspiring Leadership Through Solitude and Leadership is a Relationship: How to Put People First in the Digital World. On the show, Mike and I discuss the origins of Team RWB, including the importance of physical fitness, leading yourself first, and why life is a team sport. Make sure you have some pen and paper handy for this episode, in order to write done the multiple gems Mike drops throughout the show. Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Learn more about Team Red, White, and Blue here: https://teamrwb.org/ Purchase Mike's books here: https://rb.gy/ol0bc…

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The Importance of Getting Back to Why 21:33

2 years ago21:33

21:33

Today on the Transition, I talk about the importance of getting back to “why.” When you get caught up in the day to day of running your business, and all the blocking and tackling that comes with chasing revenue, managing your team, and dealing with your personal life, it can start to wear on you. It’s all fun and dandy the first few months, when you’re fueled off dopamine, or what I like to call, the honeymoon phase of entrepreneurship. After a while, the reality of the grind sets in ? You go through a break up or a divorce, you start losing friends and family? Now what? You lose motivation and you find it hard to show up. If that sounds familiar, today’s show is for you. Apply for the next cohort of Breaking Barriers in Entrepreneurship here: https://bunkerlabs.org/breaking-barriers/ Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg…

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Blue Ocean Strategy 12:17

2 years ago12:17

12:17

Today on the Transition, I discuss Blue Ocean Strategy, a method of thinking that allows you to identify uncontested market opportunities. Apply for the next cohort of Breaking Barriers in Entrepreneurship here: https://bunkerlabs.org/breaking-barriers/ Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg…

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An Open Talk About Mental Health 27:31

2 years ago27:31

27:31

On today’s episode, we talk about mental health. Mike reflects on recent events in his life, how they impacted him, and what the reality of managing mental health looks like for many of us. Be sure to subscribe to the Transition Newsletter on Substack here: https://bit.ly/37Bb8Ne Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg…

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Clock Building vs Time Telling 19:28

2 years ago19:28

19:28

For first-time founders, it’s easy to fall in love with your idea and build a company that places you as the hero of the story. Jim Collins, renowned business author and famous for his books, Good To Great and Built To Last, believes that in order to build an enduring company, you have to be willing to do the hard work of building a company that doesn’t solely rely on you. Additionally, you can’t just fall in love with your idea, you need to fall in love with the process of coming up with multiple ones. Collins refers to this concept as “Clock Building,” which I discuss on today’s show. Apply for the next cohort of Breaking Barriers in Entrepreneurship here: https://bunkerlabs.org/breaking-barriers/ Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg…

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Make Sure You Spend Some Time To Carve Your Ideal Workweek 19:32

2 years ago19:32

19:32

Do you ever feel there’s never enough time in the day to get things done? I know I do, but one thing that’s been helpful for me, is carving time to build an ideal workweek. So for this episode of the Transition, I walk through my ideal work week template and how I structure my time, and share guidance on how you can do the same in your own business. Apply for the next cohort of Breaking Barriers in Entrepreneurship here: https://bunkerlabs.org/breaking-barriers/ Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg Download a copy of the “Ideal Work Week Template here: https://docs.google.com/spreadsheets/d/1L0AlCaC0uYMpcqpnfk02bKNcN-3WIVv4wShDemJx9V4/copy?usp=gmail_thread…

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