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Introducing the Cache Code - Local Marketing and List Building for any Business
Manage episode 489718199 series 3663987
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Keywords
Cash Code, Treasure Trove Toronto, local businesses, rewards program, QR codes, marketing, customer engagement, small business support, community shopping, loyalty program
Summary
In this conversation, Leslie Stoute and Len Marshall, co-founders of Treasure Trove Toronto, introduce their innovative Cash Code program designed to enhance local shopping experiences. They discuss how the program rewards customers for shopping locally, simplifies the process for small business owners, and builds a community ecosystem that supports local businesses. The Cash Code program utilizes QR codes to facilitate customer engagement and marketing, ensuring that businesses retain their revenue and customer data while driving foot traffic year-round.
Takeaways
The Cash Code program extends the experience of treasure hunts into a year-round shopping adventure.
It rewards customers for shopping local, regardless of existing loyalty programs.
Small business owners can build marketing lists without needing technical expertise.
The program is designed to be simple, requiring no app downloads or special software.
Businesses keep all revenue from sales and customer data for future marketing.
The program includes promotional materials and social media support for businesses.
Training is provided to ensure easy implementation for staff.
The Cash Code program aims to drive foot traffic and build customer relationships.
It offers a measurable campaign for businesses to track engagement and success.
The initiative is backed by local BIAs, creating a trusted community ecosystem.
Sound bites
"It's a city wide rewards program using QR codes."
"There's no apps to download and install."
"This is essentially a set and forget."
Chapters
00:00 Introduction to the Cash Code Program
01:26 How the Cash Code Works
04:25 Benefits for Small Businesses
07:30 Simplifying Customer Engagement
09:28 Building a Community Ecosystem
3 episodes
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