))
S16E2: The Trust Premium, Chapters 1 and 2: The Nigerian Prince, Spam, Deception, and Scams
Manage episode 461110647 series 2933850
Content provided by Yoram Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoram Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week, I’m reading chapters 1 and 2 of The Trust Premium. We’ll explore the transformation of sales, from in-person trust-based interactions to today’s unethical practices, criminal activities, and misuse of technology. I’ll discuss the decline in intimacy, ethical sales techniques, and how these have driven skepticism and plummeting sales success rates. The takeaway is clear: cold calls don’t work anymore. In today’s world, trust is your only true differentiator. Don’t miss this critical discussion!
189 episodes
Share
