20Growth: Inside Kraken’s $1.5BN Growth Playbook: What Works, What Doesn’t and What No Founders Understand About Growth That Will Change Their Company with Mayur Gupta

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Mayur Gupta is currently the CMO at Kraken, one of the largest crypto platforms in the world. Prior to that, he lead Marketing, Business Transformation and Growth at Gannett - USA Today Network, led Growth at Spotify and was the CMO at Freshly which eventually got acquired by Nestle. He was the first ever Chief Marketing Technologist at Kimberly Clark.

In Today’s Episode We Discuss:

03:25 Biggest Growth Lessons from Spotify

08:21 Role of Marketing in Product-Led Companies

13:35 How to Build a Growth Engine

20:40 Organic vs. Paid Growth Strategies

27:36 The Branding Dilemma: Performance vs. Brand Marketing

28:37 Creating Demand: The Role of Upper Funnel Marketing

29:35 Balancing Investment: Immediate vs Long Term Bets

30:03 Channel Saturation and Experimentation

31:42 Growth Strategies and Performance Metrics

34:54 Growth: Big Swings or Moving % Points

40:04 Successful Growth Experiments and Tactics

44:56 Quick Fire Questions and Final Thoughts