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20Growth: The Death of Growth Teams? | How Hubspot Use AI to Triple Email Conversion | The Future of AI SEO | Why Prompt Engineering is the New Coding | What Every CMO Needs to Know About AI in 2025

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Manage episode 493874839 series 73567
Content provided by The Twenty Minute VC and Harry Stebbings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Twenty Minute VC and Harry Stebbings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kieran Flanagan is the CMO at HubSpot, where he’s led the transformation of their growth strategy from SEO-led to multi-channel and AI-powered. Formerly SVP of Marketing, he helped scale HubSpot’s user base to millions and revenue past $2B. Before HubSpot, he drove breakout growth at Marketo and Salesforce. Kieran is one of the most respected voices in SaaS marketing and a pioneer in growth-driven content strategy.

Agenda:

00:03 – The Death of Growth Teams? Kieran's Wild Prediction

06:44 – AI Innovation Pods: The New Org Structure for Startups

10:18 – Email Personalization That Tripled Conversions

13:21 – From Software Budget to Labor Budget: The Shift is Happening

16:35 – The Big Lie: Why Autonomous Agents Still Suck

19:24 – The Secret Sauce Behind HubSpot’s Email AI Stack

21:44 – Segment-Based Marketing Is Dead. Enter Micro Audiences.

24:15 – Content Collapse: Why Google Organic Is Getting Torched

30:52 – The Future of AI SEO: 1 Product, 100 Pages, Infinite Prompts

33:16 – Memory = Moat: Why ChatGPT Is Becoming Unbeatable

35:46 – Prompt Engineering is the New Coding: Here's How to Win

41:03 – The Death of the Middle Manager Marketer

46:17 – OpenAI vs. Anthropic: Kieran’s $400M Bet

48:00 – Europe Is Falling Behind: The Harsh Truth on Regulation

52:39 – CMO Playbook 2025: Micro-Audiences, Creator-Led, AI at Scale

  continue reading

1330 episodes

Artwork
iconShare
 
Manage episode 493874839 series 73567
Content provided by The Twenty Minute VC and Harry Stebbings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Twenty Minute VC and Harry Stebbings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Kieran Flanagan is the CMO at HubSpot, where he’s led the transformation of their growth strategy from SEO-led to multi-channel and AI-powered. Formerly SVP of Marketing, he helped scale HubSpot’s user base to millions and revenue past $2B. Before HubSpot, he drove breakout growth at Marketo and Salesforce. Kieran is one of the most respected voices in SaaS marketing and a pioneer in growth-driven content strategy.

Agenda:

00:03 – The Death of Growth Teams? Kieran's Wild Prediction

06:44 – AI Innovation Pods: The New Org Structure for Startups

10:18 – Email Personalization That Tripled Conversions

13:21 – From Software Budget to Labor Budget: The Shift is Happening

16:35 – The Big Lie: Why Autonomous Agents Still Suck

19:24 – The Secret Sauce Behind HubSpot’s Email AI Stack

21:44 – Segment-Based Marketing Is Dead. Enter Micro Audiences.

24:15 – Content Collapse: Why Google Organic Is Getting Torched

30:52 – The Future of AI SEO: 1 Product, 100 Pages, Infinite Prompts

33:16 – Memory = Moat: Why ChatGPT Is Becoming Unbeatable

35:46 – Prompt Engineering is the New Coding: Here's How to Win

41:03 – The Death of the Middle Manager Marketer

46:17 – OpenAI vs. Anthropic: Kieran’s $400M Bet

48:00 – Europe Is Falling Behind: The Harsh Truth on Regulation

52:39 – CMO Playbook 2025: Micro-Audiences, Creator-Led, AI at Scale

  continue reading

1330 episodes

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