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Joy the Baker: Baking, Blogging, and the Life-Changing Magic of it All
Manage episode 444191605 series 2939211
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In today's episode, we chat with Joy Wilson, the founder and chief sweet tooth behind the beloved blog, JoytheBaker.com.
Since launching in 2008, Joy has grown her platform into a baking empire, amassing over half a million Instagram followers. Along the way, she’s published cookbooks, served as editor-in-chief of the biannual Joy the Baker Magazine, and created the popular Camp Joy—an experience inspired by her viral backyard camping and cooking video series. Joy’s work has been featured in Food52, New York Magazine, The Kitchn, Better Homes & Gardens, and Sunset Magazine, just to name a few.
In this episode, we dive into Joy’s love for classic baking techniques, how she manages the ever-growing Joy the Baker brand, and what it was like to co-author her latest children’s cookbook, The Life-Changing Magic of Baking, with her father.
Chapters
1. Joy the Baker: Baking, Blogging, and the Life-Changing Magic of it All (00:00:00)
2. Bored on the Back (00:03:26)
3. From a Food Family (00:06:59)
4. Working Through School, Starting a Blog (00:09:25)
5. Showing Up for the Community (00:16:36)
6. A Classic Foundation (00:22:19)
7. A Strategic Seasonal Approach (00:26:39)
8. Cliff Notes (00:29:00)
9. The Importance of Authenticity (00:31:40)
10. A Beautiful Baking Book (00:35:25)
11. Joy the Baker's Ultimate Dish (00:38:28)
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