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Connecting with Customers Through Digital Collectibles (ft. John Bianchi)
Manage episode 349291050 series 2798505
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The way people collect and display memories is changing. With the rise of social, displaying your experiences online became commonplace through Instagram, Facebook, and Twitter. With NFTs increasing in popularity and utility, sharing experiences digitally takes a new form. In this episode, John Bianchi and Deven explore the Proof of Attendance Protocol or POAPs, and how they will change the way customers and their favorite brands interact in the physical and digital world.
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