Ep. 23 - In The Feed: What the Rise of ‘Founders as Creators’ Means for Actual Creators

The Underdog Protagonist

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Everyone’s a creator now, especially the people who never wanted to be. Founders, VCs, product managers... they’re all publishing, performing, and building personal brands in public.

In this episode of In the Feed, Pratyush explores the strange, quiet shift where builders are now storytellers, and creators are being pushed behind the scenes.

We ask:

• What happens when startup CEOs get better reach than full-time creators?
• Why does algorithmic attention reward status over originality?
• Where do actual creators fit in this new ecosystem?

If you’ve felt invisible in a sea of polished founder content, this one’s for you. It’s not about resentment. It’s about reclaiming what creators do best: seeing things clearly, and telling the truth before it trends.

Topics covered:

• The burnout loop between founders & creators
• Ghostwriting culture and creative commodification
• How to own your POV in a performative world
• Building depth when others are optimizing for reach

This episode is for:
Creators. Freelancers. Designers. Storytellers.
Anyone still building without the spotlight and trying to make it matter.

About Pk:
Pratyush has been a designer for more than 6 years. He started creating content to share his knowledge and establish a connection between design and business. He believes that knowledge grows by sharing and he wants to do just that. He is in a journey to help fellow freelancers and content creators make a profitable career.
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