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Obvi’s Ron Shah on Fails, Exits & Lessons Learned

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Manage episode 468388789 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me."

Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn’t go as planned.

This isn’t your typical success story. Ron shares:

  • Why success in one business doesn’t guarantee success in another
  • The emotional toll of failure and the ego traps that cost him money
  • How to know when to walk away, pivot, or double down
  • What he’d do differently if he launched these brands today

Most founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.

Resources & Links

Sponsors

Work With Kurt

📩 Enjoyed the episode? Leave a review and let us know what you think!

  continue reading

478 episodes

Artwork
iconShare
 
Manage episode 468388789 series 2946303
Content provided by ETHERCYCLE LLC, Kurt Elster, and Paul Reda. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ETHERCYCLE LLC, Kurt Elster, and Paul Reda or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

"You start with ‘there’s no way this is me.’ Then you question everything. Then, eventually, you realize—this really could be me."

Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn’t go as planned.

This isn’t your typical success story. Ron shares:

  • Why success in one business doesn’t guarantee success in another
  • The emotional toll of failure and the ego traps that cost him money
  • How to know when to walk away, pivot, or double down
  • What he’d do differently if he launched these brands today

Most founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.

Resources & Links

Sponsors

Work With Kurt

📩 Enjoyed the episode? Leave a review and let us know what you think!

  continue reading

478 episodes

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