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90 Days to Cult Status (Plus: The CEO Reset Challenge You Didn’t Know You Needed)
Manage episode 480465589 series 3002215
Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats.
Spoiler: it’s exactly what she’s doing with Casa Noon right now.
Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club.
✨ This episode is for the founder who’s ready to:
- Build a magnetic brand that sells on vibe as much as value
- Stop guessing what your audience wants and start creating for her actual life
- Reset your energy, systems, and strategy before summer hits
Andi shares:
🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients)
🧠 The exact 3-month roadmap to build an obsession-worthy brand:
Month 1: Obsess over the person, not the product — emotional clarity > demographics
Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter
Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold
Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club
Links & Mentions:
Join the 7 Day CEO Reset Challenge in OOO Club
Visual Brand Style Masterclass (free!)
Apply for a Strategy Day or Obsession-Worthy Mastermind
Vision Board for Her Instagram Post
🎧 Takeaways:
You can’t build a cult brand if you don’t know your perfect person.
Identity > aesthetics. Cult brands sell belonging.
The “this is it” screenshot moment is your cue to double down.
If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset.
👯♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May.
💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.
194 episodes
Manage episode 480465589 series 3002215
Andi pulls back the curtain on what she’d do to build a cult-status brand in just 90 days — the kind of brand people brag about discovering first, screenshot for their vision boards, and obsessively share with their group chats.
Spoiler: it’s exactly what she’s doing with Casa Noon right now.
Before diving into the 3-part roadmap, Andi also shares what’s happening behind the scenes — from buying her dream home in LA (fingers crossed!) to signing off on her first beauty product — and introduces the 7 Day CEO Reset Challenge, starting May 12 inside OOO Club.
✨ This episode is for the founder who’s ready to:
- Build a magnetic brand that sells on vibe as much as value
- Stop guessing what your audience wants and start creating for her actual life
- Reset your energy, systems, and strategy before summer hits
Andi shares:
🌿 A behind-the-scenes life update (spoiler: big shifts, dream house vibes, and cosmic alignment with ChatGPT clients)
🧠 The exact 3-month roadmap to build an obsession-worthy brand:
Month 1: Obsess over the person, not the product — emotional clarity > demographics
Month 2: Build the product and the world around it — vibe, tone, packaging, and rituals matter
Month 3: Launch loud, then listen louder — feedback is data, screenshots are gold
Plus — all the juicy details on the 7 Day CEO Reset Challenge kicking off May 12 inside OOO Club
Links & Mentions:
Join the 7 Day CEO Reset Challenge in OOO Club
Visual Brand Style Masterclass (free!)
Apply for a Strategy Day or Obsession-Worthy Mastermind
Vision Board for Her Instagram Post
🎧 Takeaways:
You can’t build a cult brand if you don’t know your perfect person.
Identity > aesthetics. Cult brands sell belonging.
The “this is it” screenshot moment is your cue to double down.
If your brand doesn’t feel aligned anymore, you don’t need to quit — you need to reset.
👯♀️ Want in on the summer mastermind? Smart Girls: Obsession-Worthy Edition is opening again at the end of May.
💌 As always, slide into Andi’s DMs with your ahas, questions, or just to say hi.
194 episodes
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