[E23] Stop Editing Yourself For People That Might Like You - A Lesson in Authentic Audience Building
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...You Will Repel Customers Who Will Love You" - Original quote by me (formerly @successandsprit now @thealignedalchemist)
This episode is a quick PSA for those of you building an audience online for any reason on any platform. Given the events of this weekend - hence the Saturday release - it's particularly relevant.
I dig into the archives of the origins of this creative project (which recently turned into a more formal business project) to read a post from my IG from years ago. If you would just prefer to read it it's linked below.
Overall message:
The more you focus on people who want YOU, the more you will repel those who don't want you to be you.
Focusing on the second category instead of the first category will cause you to repel your actual target OR build an audience full of people that have not seen the real you.
Both are a trap. Magnetic marketing and aligned business starts by you being you in your fullest expression. Full stop.
No amount of building a business "around your design" or useless AI prompts can get around that.
PS: 💡No lighthouse attracted it's boats (or guided them) by dimming it's own light so as not trigger other lighthouses or assuage other lighthouses' beliefs around "modesty'.
If my confident presentation turns you off...change the channel...I am not for you. A real lighthouse does not give a flying f**k. It's there to light it's boats ...and also it's just a lighthouse🤣. So put the pitchfork down and stick it in a potato🥔.
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IG post referenced:
https://www.instagram.com/p/CbdOJ0GrN_M/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
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💌⬇️Email me directly if you want to work together. I am working in bespoke ways with folks - customized to what makes sense. The work I do is HD meets business guidance. My astrology work is completely separate. I only weave in astro placements when we are doing branding work together. This is NOT my astrology activation work which is transit/soul evolution focused.
Other than 1 off astrology activations I am booking for Fall 2025 (1-1 for HD meets biz is booked through September.)
Website going up Fall 2025. And prices are going up with it - so reach out if this feels like something you want to explore. I don't do prices on a podcast that lives forever - and everything right now is customized - so you will know a range before we jump on the phone. I don't do sales calls disguised as "clarity calls". This is a BS free zone... they are quick "fit" chats to see what your needs are.
⬆️✅THIS IS GOING TO LOOK LIKE A WEIRD EMAIL ADDRESS. IT'S JUST A SPAM FILTER. I WILL GET YOUR EMAIL. YOU CAN ALSO DM ME @thealignedalchemist on IG.
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23 episodes