EP. 127 Beyond The Dashboard: Metrics That Actually Drive Business Growth W/ Cody Wittick @ Kynship The Unstoppable Marketer® podcast

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EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship

5d ago 1:07:34

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Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.
Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.
Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. People Get Lost in Metrics (00:00:00)

2. The Problem With ROAS Obsession (00:10:35)

3. Attribution Issues in Modern Marketing (00:23:23)

4. Ugly Ads vs On-Brand Marketing (00:37:10)

5. Single-Channel Agencies Won't Survive (00:52:07)

6. Future of Agencies and AI (01:04:36)

127 episodes

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #ECommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation