150. Attract Your Audience: Marketing Strategies for Exponential Growth

The UpFlip Podcast

JJ Peterson wanted to start his own business when he quickly realized how much money people waste on marketing that doesn’t work. Now with over 20 years of experience in marketing and communication roles and over 1MM books sold for his book Marketing Made Simple, he sits down with Ryan to inform companies how to avoid making the wrong marketing investments.

JJ’s worked with top companies in the world on their strategies such as Microsoft, Tempur Sealy, Certified Angus Beef, and the US Olympic Committee. He shares about the importance of storytelling in a marketing strategy, clarifying your brand’s message to consumers, and how to stop wasting money on campaigns that don’t work. He also emphasizes the importance of answering three questions in marketing: what do you do, how does it make my life better, and how do I get it?
Resources:

• https://bit.ly/3AOEY2j Join a free community of like minded entrepreneurs for free
• [email protected] Email Ryan what you're struggling with
• https://storybrand.com/ Connect with JJ

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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Chapters

1. 150. Attract Your Audience: Marketing Strategies for Exponential Growth (00:00:00)

2. Marketing 101 (00:01:05)

3. Branding (00:03:01)

4. Cut the Fluff (00:04:20)

5. Difference between branding and marketing (00:05:53)

6. Email Ryan (00:10:11)

7. Testing Your Messaging (00:10:54)

8. Telling Your Customer's Story (00:15:47)

9. Top Skill Needed? (00:17:53)

10. How Long to Wait on Messaging Test (00:22:09)

11. Fan Blitz Questions (00:26:28)

12. Ryan's Takeaways (00:31:25)