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#133 Scarcity : The Secret Weapon Of Successful Marketers (English)
Manage episode 396926480 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.
It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.
This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.
It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.
I hope this podcast will help you to become a better marketer.
143 episodes
#133 Scarcity : The Secret Weapon Of Successful Marketers (English)
The UppSkill Podcast - Marketing, Business and Everything Startup
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Manage episode 396926480 series 2101627
Content provided by Arbab Usmani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arbab Usmani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity.
It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable.
This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones.
It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out.
I hope this podcast will help you to become a better marketer.
143 episodes
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Similar to The UppSkill Podcast - Marketing, Business and Everything Startup
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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1
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Brian Burns
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