The "Ideal Client Avatar" Era is OVER - 2025 is about speaking to REAL HUMANS (Ep#15)

The Upside-Up Marketing Podcast

Send us a text

The ideal client avatar is an outdated strategy that has no place in 2025.
Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But you know who didn't find it hard? The businesses who were marketing to REAL people.
In this episode of The Upside-Up Marketing Podcast I'm examining what this means, and how you can apply it to your business.
👉 You can get your hands on the questions I ask new clients when onboarding that get me GOLDEN information for my marketing messages whilst also getting them excited to start working with me by sending me a message on LinkedIn or if you comment "QUESTIONS" below this video I will reply with the download link when it is ready! (I didn't get the tech set up around the resource before the time came to publish 🫣😄)
=======================
YOU CAN WATCH A VIDEO VERSION OF THIS PODCAST ON YOUTUBE: https://youtu.be/xCubOtOEKUA
=======================
MENTIONED IN THIS VIDEO:
🧡 Episode 11: "How to create content for your business that people actually WANT to read" https://youtu.be/Ne_QkRo2qGg
🧡 Episode 12: "Why most small business market research SUCKS - mistakes to avoid and what to do instead" https://youtu.be/edELk6BiM6c
🧡 "Unlock Your Audience" - my low-cost resource with 104 questions you can ask your audience to understand more about them (including if they are the right people for you) - and how to use the answers you get in your marketing: www.orangesheepresearch.co.uk/104questions
=======================
🧡 Enjoyed this episode? Why not share the video to your social media and tag me @orangesheepkatie https://youtu.be/xCubOtOEKUA
=======================
When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****
========================

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
Find me on socials!
LinkedIn
Facebook
Instagram
YouTube