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Episode 52: Mastering the Art of Pricing: Discover Your Value and Attract Your Ideal Clients
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Unlock the secrets to pricing your products and services with confidence and clarity. Promising fresh insights into the psychology of pricing, we join forces with a luxury photographer client who shares her journey of realizing that setting prices too low can inadvertently devalue her premium offerings. Through our conversation, you'll discover how the worth of your services isn't just about the numbers—it's about the transformative results and time-saving benefits you deliver to your clients. As we unravel these crucial aspects, you'll gain the tools to experiment with pricing strategies that truly reflect the broader impact of your work.
In our quest to define value and attract your tribe, we delve into the art of identifying and communicating your unique strengths. By listing your services and articulating why you excel at each, you'll not only boost your confidence but also begin to cultivate a devoted client base. Drawing inspiration from icons like Tom Brady and LeBron James, we emphasize that greatness is subjective. It’s about finding and focusing on those who truly resonate with your unique offerings. Together, we'll empower you to understand your value, leading to more compelling selling conversations and a stronger presence in your market.
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Chapters
1. Episode 52: Mastering the Art of Pricing: Discover Your Value and Attract Your Ideal Clients (00:00:00)
2. The Psychology of Pricing and Value (00:00:05)
3. Defining Value and Finding Your Tribe (00:08:59)
64 episodes
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