Trina Peckenham of Reno Hair Extensions on Specialization, Finding Your Why, and Embodying Integrity

The VIP Suite at IMAGE Studios with Matthew Landis

Trina Peckenham, a seasoned professional with over 30 years of experience, discusses her journey to specializing in hair extensions. Trina also advises aspiring specialists to find their "why" and invest in themselves through education, highlighting the importance of passion and connection with clients for success.

Matthew Landis delves into Trina's decision-making process regarding the type of hair extensions she offers, acknowledging the complexity of the field and Trina's dedication to choosing methods that align with her values of scalp health and natural aesthetics. Trina's integrity shines through her commitment to honest communication with clients, even if it means admitting when a service isn't suitable, ultimately prioritizing their satisfaction over financial gain.

Trina and Matthew chat about various aspects of building and maintaining a clientele, including proactive marketing strategies and the importance of embodying one's business values in every interaction.
Trina also shares insights into her daily practices for personal growth and business success, emphasizing the significance of maintaining balance and nurturing relationships. She credits her faith as a guiding force in her life and business decisions, highlighting the importance of integrity and authenticity.
Looking ahead, Trina envisions another decade of serving clients with passion and dedication, with potential retirement plans centered around continued exploration and engagement within the industry. Through her story, Trina exemplifies resilience, integrity, and a relentless pursuit of excellence in her craft.

The VIP Suite is the official podcast of IMAGE Studios, created for independent beauty, health, and wellness professionals who want to grow their businesses and thrive in salon suite life. Hosted by Director of Education, Matthew Landis, each episode shares real success stories, marketing tips, and business strategies from top beauty entrepreneurs and wellness leaders.

This episode is sponsored by GlossGenius, the all-in-one salon software designed to help independent professionals book appointments, accept payments, manage schedules, and build strong beauty brands. Learn more at glossgenius.com.

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