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The Power of Language to Build Your Brand’s Identity with Chris West
Manage episode 317474174 series 2930366
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In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything in between.
Chris founded Verbal Identity in 2010 to advise clients on the power of brand language. His 30 years' experience allowed him to help brands and companies use their language to engage customers, deepen loyalty, and de-position rivals.
Chris’ book all about his practice is titled “Strong Language” – the fastest, smartest, cheapest marketing tool you’re not using. It is a practical, how-to guide for creating a distinctive brand language, as well as winning support for change and defining the budget and ROI for doing it.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/power-language-build-brand-identity-s7ep5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
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