152. Everyone Knows Someone Worth Knowing (with Janet Falk)

The Visibility Factor

152. Everyone Knows Someone Worth Knowing (with Janet Falk)

Janet Falk, Ph.D., is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research (www.JanetLFalk.com), she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. Janet is a versatile writer who can prepare newsletters, articles, website copy, LinkedIn profiles, presentations and speeches, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs. Speak with her for a complimentary Strategic Communication Session to assess your Communications activity and online presence. She guarantees TWO IDEAS.

In this episode:

• Janet shared what she does and how that helps her clients to be more visible.
• We talked about the various mediums of media that can be used to share what you do.
• She shared the concept of content multiplication and how that one piece of content can be used in so many ways.
• She believes there are people who have problems and others who have solutions. She helps connect them together.
• What to do before, during and after a networking event to stand out.
• How to help someone who doesn’t want to brag learn to see the value that they bring and talk about it with others in media and networking.
• Janet shared her four As and how that has helped people in conversations.
• Her book Improve Your Marketing RBI: Five Ways to Get Business Book leverages a baseball theme to remember the steps to follow! Listen in for her tip to make sure you are doing this each week!

Information on Janet:

• JanetLFalk.com
• Janet Falk on LinkedIn (in/janetlfalk)

The Book that Janet Recommends:

• Everybody Writes by Ann Handley

Thank you for listening to The Visibility Factor Podcast

• Check out my website to order my book and view the videos/resources for The Visibility Factor book.
• As always, I encourage you to reach out! You can email me at [email protected].
• You can also find me on social media everywhere – Facebook, LinkedIn, and of course on The Visibility Factor Podcast! I look forward to connecting with you!

If you liked The Visibility Factor, I would be so grateful if you could subscribe and rate it where you listen to podcasts! It helps the podcast get in front of more people who can learn how to be visible too!

Thank you to the team at Sheep Jam Productions for the amazing support of The Visibility Factor Podcast!