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Stop Faking It: Show Up Online as Your True Self and Grow Your Brand - The Visible(ish) Podcast Ep. 3
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Stop Faking It: Show Up Online as Your True Self and Grow Your Brand - The Visible(ish) Podcast Ep. 3
Is there a gap between your online persona and your actual personality? In this episode, Melissa dives into the "visibility disconnect" and shows you how to audit your content to ensure it truly reflects YOU.
This episode covers:
- Why "professional" doesn't have to mean formal, boring or beige
- A simple 3-question audit to spot if your content is misaligned
- The "talk it out before you write it out" technique to capture your natural voice
- Why your quirks are your marketing gold
- How your visuals might be contradicting your words
- A practical exercise to realign your content with your true self
As Melissa says: "Your quirks are your gold. The quirks are your marketing difference, your USP. They are what make you you and what makes you different from the competition."
If you've ever felt like you're "performing" online rather than just being yourself, this episode will help you close that gap and start attracting dream clients who want the REAL you.
The Visible(ish) Podcast celebrates progress over perfection and understands that visibility is a practice, not a destination. New episodes every Thursday.
Chapters
00:00 Introduction to the visibility disconnect
00:44 Why this matters for your business
01:34 The misconception about professionalism
02:17 The Visible(ish) approach to representation
03:01 My personal experience with watered-down content
05:15 How to audit your content (3 key questions)
06:36 Translating your personality into content
07:57 Why your quirks are your marketing gold
09:01 The importance of visual branding
11:08 The power of candid photography
13:01 Practical exercise to realign your content
16:07 Addressing objections ("But I'm a therapist/coach/educator!")
19:08 Why alignment matters for client connection
21:25 Episode wrap-up and call to action
Connect with Melissa here:
Ways to work with Melissa: https://itsmelissahoward.myflodesk.com/
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Instagram | https://www.instagram.com/itsmelissahoward/
LinkedIn | https://www.linkedin.com/in/itsmelissahoward/
YouTube | https://www.youtube.com/@ItsMelissaHoward
TikTok | https://www.tiktok.com/itsmelissahoward
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