Replacing Done-For-You Service Revenue with Scalable Digital Products Using Strategic Funnels with Elise Hodge

The Visionary Files

#Entrepreneur #Business #Adriane Galea #Entrepreneurship #Small Business #Sustainable Business #Scale #Business Operations #Team Development #Leadership #Leadership Development #Women Entrepreneurs #Soulpreneur

33:19

What’s the secret to lasting friendships? How does queer community show up through the ebbs and flows of life? And what’s the REAL story behind the “YMCA” song? In the first episode of Silver Linings, The Old Gays dive into an essential part of queer life: chosen family. They discuss the vital love, support, and sense of belonging that community provides, especially during life's toughest moments. They open up about what “queer” means to them, how chosen family has impacted their lives, and how to maintain close bonds over time–including their love for each other! “We’ve come a long way, baby.” Family isn’t just what you’re born with; it’s the people who show up, shape you, and stick around. See omnystudio.com/listener for privacy information.…

about a year ago 1:02:51

MP3•Episode home

So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.

What’s Inside This Episode:

The real reason Elise moved from services to digital products (it wasn’t just about scaling)
The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 product
How she repurposed old content to launch an incredibly successful low-ticket offer
How Elise used Facebook ads to go from testing to consistent, growing revenue
What to focus on first if you're new to selling digital products
The mindset shift that made her finally commit to making this model work
How she’s setting up her business for a stress-free maternity leave
The exact tweaks she’s making next to scale her business even further

Elise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.

Connect with Elise:

On Instagram @connectioncopyco
Elise's podcast: Expert Copy Show
Snag Elise's free Funnel Roadmap
Get Elise's free Welcome Email Copy Template

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

126 episodes

Replacing Done-For-You Service Revenue with Scalable Digital Products Using Strategic Funnels with Elise Hodge

The Visionary Files

published about a year ago

MP3•Episode home

What’s Inside This Episode:

The real reason Elise moved from services to digital products (it wasn’t just about scaling)
The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 product
How she repurposed old content to launch an incredibly successful low-ticket offer
How Elise used Facebook ads to go from testing to consistent, growing revenue
What to focus on first if you're new to selling digital products
The mindset shift that made her finally commit to making this model work
How she’s setting up her business for a stress-free maternity leave
The exact tweaks she’s making next to scale her business even further

Elise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.

Connect with Elise:

On Instagram @connectioncopyco
Elise's podcast: Expert Copy Show
Snag Elise's free Funnel Roadmap
Get Elise's free Welcome Email Copy Template

Resources:

Predictable Sales: a secret podcast around making predictable – even daily – sales
Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

126 episodes

All episodes

The Visionary Files

1
How I Booked Out a New Offer in Less Than a Week Without Social Media, Ads, or a Complicated Funnel 41:39

1 day ago41:39

41:39

When people say relationships are the key to business, it’s usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before social media, before funnels, and before most people reading this could even drive. This is my untold scrappy startup story built on trust, reputation, and the kind of generosity that opens doors you didn’t even know existed. WHAT’S INSIDE THIS EPISODE: Why my most “successful” marketing efforts barely moved the needle The “unicorn” opportunity that came from a decades-long relationship (and how to be ready when your version of it arrives) What I learned about marketing before I knew what marketing even was The growth strategy that was my rocket fuel (that is WAY underutilized by people in online business) My origin story I've never told… involving MySpace, major record labels, and street teams The subtle but powerful shift in how relationships serve you at different business stages My unfiltered take on visibility strategies that didn’t work — and the two that still matter most Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
100% of Masterclass Attendees Bought — Here’s the 4-Part Framework That Made It Happen (No Bro Marketing Required) 31:02

4 weeks ago31:02

31:02

Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying. In this episode, I’m breaking down the four-part framework I’ve used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you’ve ever felt allergic to bro marketing, or you want to sell on a masterclass but don’t want it to feel manipulative or predatory… this one’s for you. What's Inside This Episode: What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwards My secret weapon for not only teaching, but converting sales — using learning design to teach people to buy better The reason I refuse to teach anything I wouldn’t use in my actual program The one thing I HAVE changed about masterclasses to evolve with what works today Why I only attract people who already believe they’re capable My signature take on “consent-based selling” — and how I bake it in to every sales presentation How you can steal this approach and build your own cash-converting masterclass 💰 JOIN CASH MASTERCLASSES 💰 (earlybird pre-sale thru Thursday, May 1 • register for just $111) Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It) 32:04

5 weeks ago32:04

32:04

This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through. Whether you’re in the middle of a launch, gearing up for one, or you’re starting to side-eye the whole launch model altogether, this convo is for you. I’m sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too. What’s inside this episode: The unusual decision I made mid-way through (and what made me trust my gut) What had me triple-checking my links, my copy, and my own sanity The behind-the-scenes numbers that made me stop in my tracks A surprising stat that’s never bothered me... until now My theory on what’s really going on in the digital sales space right now Why I don’t think we can keep treating launch revenue as the whole sundae Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
How I’m Adding 30+ People to My List Daily (and More Than 65% of Them Buy) 27:26

9 weeks ago27:26

27:26

I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they’re setting me up to add 10,000+ people to my list in the next year (if not sooner 😉). I'll walk you through a high level overview of my high-intent lead generation with intentionally designed offers (free and paid) that signal buyer intent before someone ever hops on a sales call. What’s Inside This Episode: Why most traditional lead magnets fall flat — and what to create instead The three “Buyer Magnet” offers I’m using to stack sales and leads at the same time What your lead magnet must do to attract high-intent buyers What a “Hand Raiser” is (and why yours should be stupidly simple) What your Signature Sampler™ should always be based on (hint: it’s hiding in your method) The Invisible Sales Triggers that increase conversions inside your funnel (without being pushy or needing to convince someone to buy) The strategic stacking that makes low-ticket offers lead straight into high-ticket buyers Get the Buyer Magnets Workshop for $11 with code MAGNET11! Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
The Unexpected Formula Behind Viral Videos and Making Sales From Your Content with Jenna Harding 1:09:28

11 weeks ago1:09:28

1:09:28

Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales. What’s inside this episode: The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer The common mistake people make when trying to create engaging content (and what to do instead) Why “ugly” videos often outperform polished, high-production content How Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!) The difference between growth, nurture, and sales content—and why you need all three The Instagram trial reel hack that’s getting people massive reach A simple content batching trick that will save you hours of time each week How to reverse-engineer your content strategy for maximum impact About Jenna: Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients. Connect with Jenna: On Instagram @jennaspaige Jenna's masterclass on how to get clients from Instagram Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
What to Do When You Know You’re Meant for More (But Don’t Know What That Is): Part 2 with Tracy Matthews 26:14

12 weeks ago26:14

26:14

You know that feeling when you’re meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she’s spent decades figuring out the art of reinvention. In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you’re shifting industries, launching something brand new, or simply trying to figure out what’s next, this conversation will help you create clarity, build momentum, and make your next move with confidence. Want to listen to part 1 first? Click here! What's Inside This Episode: Tracy’s three-step reinvention framework – and how she’s used it five times to pivot successfully How to know if your next step is actually aligned – or if you’re just playing it safe The identity shift required for every big reinvention (and why most people resist it) Why she believes every reinvention requires an ‘ego death’ – and what that actually means How to bring your audience along when you’re pivoting (without confusing or losing them) Why she’s obsessed with helping creatives become financially wealthy (and what that looks like) The one question she asks herself before making any major shift in business The real reason she’s pivoting her business model – even though her current one is still working What she hopes her legacy will be – and how she’s designing her next chapter to reflect that About Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here ! Connect with Tracy: On Instagram @tracymatthewsny Visit Tracy's website, Creatives Rule the World Listen to Tracy's private podcast, Reinvention Season Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
Burnout, Descaling, Reinvention, and What Happens When Success Stops Feeling Right: Part 1 with Tracy Matthews 36:27

12 weeks ago36:27

36:27

We talk a lot about scaling in the business world – growing bigger, reaching further, making more. But what happens when you realize that bigger isn’t actually better for you anymore? Enter Tracy Matthews. After decades of running multiple seven-figure businesses, she found herself at a crossroads: stay on the path of relentless growth, or embrace a radical shift – *de*scaling. In this candid conversation, Tracy shares her journey of stepping back so she can move forward in a way that aligns with her next evolution. Listen to part 2 next! What's Inside This Episode: The surprising way burnout showed up for Tracy – and why it wasn’t just about overworking How to break out of the ‘wait and see’ trap that stalls business owners from making decisions The moment of truth that made Tracy realize she was serving her business more than it was serving her The key distinction between scaling back and strategically descaling to create more alignment How the pursuit of scaling at all costs created an unintentional bottleneck in her business The sneaky way fear of past failures shaped her decisions (without her even realizing it) What it means to build a business from joy instead of trauma—and how she’s shifting her approach What she wants every entrepreneur to know about recognizing when it’s time to change About Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here ! Connect with Tracy: On Instagram @tracymatthewsny Visit Tracy's website, Creatives Rule the World Listen to Tracy's private podcast, Reinvention Season Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
Replacing Done-For-You Service Revenue with Scalable Digital Products Using Strategic Funnels with Elise Hodge 1:02:51

13 weeks ago1:02:51

1:02:51

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly. So she made the leap into digital products. And spoiler alert: it paid off . In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales. What’s Inside This Episode: The real reason Elise moved from services to digital products (it wasn’t just about scaling) The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 product How she repurposed old content to launch an incredibly successful low-ticket offer How Elise used Facebook ads to go from testing to consistent, growing revenue What to focus on first if you're new to selling digital products The mindset shift that made her finally commit to making this model work How she’s setting up her business for a stress-free maternity leave The exact tweaks she’s making next to scale her business even further Elise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels. Connect with Elise: On Instagram @connectioncopyco Elise's podcast: Expert Copy Show Snag Elise's free Funnel Roadmap Get Elise's free Welcome Email Copy Template Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
My Simple Funnel Formula for Predictable Sales in Today’s Market (without the Bro Marketing BS) 37:50

14 weeks ago37:50

37:50

So, fun fact : If you’ve ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you’re not alone. But here’s the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you? In this episode, I’m diving deep into what’s working in funnels right now (because let’s be real—so much of what used to work just… doesn’t anymore). I’m breaking down the three classic funnels that once ran the online business world, why they’re struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics. If you want a funnel that feels aligned , converts better, and doesn’t make your audience roll their eyes, you’re in the right place. What’s Inside This Episode: The three funnels that dominated online marketing—and why they aren’t cutting it anymore What “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressure The sneaky reason evergreen webinars aren’t converting like they used to Why live launches aren’t *dead* exactly... but they do need a serious refresh The big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked about How to structure a funnel that nurtures your audience instead of shoving them into a sale The Invisible Sales Triggers that sell for you without gross persuasion tactics Resources mentioned in this episode: Learn more about The Evergreen Expert : where I'll show you how to build a high converting Value Add Funnel for your high ticket offer Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
How I Generated 2,550 Low Ticket Sales in 90 Days Without Social Media 46:20

18 weeks ago46:20

46:20

What does it take to sell over 2,500 low-ticket products in just one quarter? In this episode, I’m breaking down the strategies, numbers, and lessons behind my Q4 results. Whether you’re curious about low-ticket strategies or just want to know what actually converts, this episode is packed with actionable insights you can use in your own business. What’s Inside This Episode: Why I decided to test low-ticket sales after years of hesitation and the exact numbers behind the test The biggest drivers you need to understand in order to make this volume of sales How I leveraged email marketing to target specific segments of my audience What it takes to make low-ticket offers profitable in a high-volume model The real numbers behind affiliate payouts and net profit – and how big numbers are not always what they seem Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
Inside a $100k+ Course Launch Inspired by T-Swift with Shannon Matson 1:10:29

18 weeks ago1:10:29

1:10:29

Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her. But howwwwww?! *Shakes fist wildly at the sky* In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that’s getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let’s get into it! What’s inside this episode: The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore week Shannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out) The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the table What the market shift toward support and accountability means for your offers How to stand out in a saturated market without discounting your value How to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effective About Shannon: With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise. Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District. Connect with Shannon: On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER") On the web at thesocialbungalow.com Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
How I Almost Lost My Stripe Account – and What You Need to Know 46:48

18 weeks ago46:48

46:48

Buckle up, because this episode is a cautionary tale about how I almost lost my Stripe account (no, but really!). I want to open up for full transparency around how I navigated the situation to get it back up and running – but also what I'm doing to be prepared if something like this were to ever happen again. Admittedly this is not exactly the sexiest topic... but I think it's a super important conversation to have because this is probably the most devastating thing that could happen to a business. What’s inside this episode: The day-by-day timeline of what happened and verbatim readings of the emails I received... because we love transparency ;) What I believe triggered Stripe to flag my account and a step-by-step account of what happened Why payment processors seem to be cracking down on coaching businesses and perceived risks The surprising words and practices that could get your account flagged (that basically everyone on the internet is doing) How I adjusted my offers and website to try and meet my understanding of compliance standards What I learned from losing my PayPal account back in 2021 and the differences between this process with PayPal and Stripe The payment processor(s) and checkout gateway(s) I'm using moving foward to keep my business protected *Disclaimer: I’m not an attorney, and this episode does not constitute legal advice. Please consult a qualified legal professional for guidance specific to your business. Stripe Restricted and Prohibited Businesses Stripe’s Restricted Businesses Stripe’s Prohibited Businesses FTC Guidance on Testimonials and Endorsements FTC's Endorsement Guides Advertising FAQ's: A Guide for Small Business Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
7-Figure Cash Flow Strategies + Intuitive Financial Decisions with Alyssa Lang 59:36

19 weeks ago59:36

59:36

When financial expert Alyssa Lang first set out in 2015 to do her bar patrons’ taxes, she quickly realized she preferred working with the business owners that owed money – meaning they were profitable – rather than the refund seekers. That realization was the catalyst for uncovering her true business superpower of 'using the right data to make the right decisions’ – and not, surprisingly, insta-tabulating the correct tip to add to a check – and she now works just 2-5 hours each week on the THREE 'accounting space’ advising firms she’s founded. Today she joins us for a candid and insightful conversation about how much she’s grown alongside her wildly successful businesses, her entrepreneurial compulsion to monetize everything ( can entrepreneurs even do sh*t for fun?! ), and the mission she’s on to increase the percentage of all 7-figure business owners who are women… which, if you’re wondering, currently stands at a measly 2%. Quick overview of what we cover: Alyssa's best financial strategy approach for anyone working in the course creating space, which she calls “ridiculously unpredictable” What happened professionally for her to realize she was more mission-driven than money-driven At what point Alyssa believes you should bring on a tax strategist or financial planner Alyssa's personal decision-making tree for when she pivoted from away from being an S-Corp Why it may not always be the best idea to get a one-stop-shop firm that does taxes, financial planning, and bookkeeping The realization she came to when her team got too big – and how the weaker players got weeded out Why she believes data is king, and how it can still create space for intuitive decision-making too Why many financial experts feel like therapists – and how they reconcile the emotion most women tie to making and spending money How she handles the problematic money mindset projections that land in her lap both personally and professionally About Alyssa: Alyssa Lang is a Financial Strategist, Bookkeeping Consultant, public speaker, podcast host, two-year nominee for Ignition’s Top 50 Women In Accounting, as well as the Founder of Magnetic Profits & Consulting, a financial advisory team for course creators, coaches, creatives and service providers as well as Workflow Queen, a consulting and educational company that has successfully served over 1000+ accountants and bookkeepers from around the world who are seeking to refine their workflows, systems and hire the right team members so they can run their firm with ease and better serve their clients. Connect with Alyssa: On Instagram @magneticprofits and @workflowqueen Visit Magnetic Profit's website Visit Workflow Queen's website Schedule a consultation call with Alyssa Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
Cease + Desists, How I Lost My Brand, Why I Disappeared for a Year, and the Start of a Comeback Story 46:33

19 weeks ago46:33

46:33

Honey, I'm hooooome! Well hey, friend! It’s been a minute , hasn’t it? This episode is a little different because it’s just me catching you up on everything that’s happened over the last year (spoiler: it’s been a lot ). From rebranding to launching (and kinda tanking) a summit, to rediscovering my direction and passion, I’m sharing the messy, behind-the-scenes journey that led me to where I am today. I’m talking about walking away from what wasn’t aligned, rebuilding my business after what felt like a wildly long identity crisis, and finally embracing the things I’m like, really good at. Plus, I’m spilling all the tea on the evolution of this podcast, what’s next for Visionaries, and how I’m entering my Daily Sales Era (it’s a whole thing). Let’s catch up! What’s inside this episode: Why I walked away from a huge part of my business and went through (what felt like) pivot after pivot after pivot What a cease-and-desist taught me about rebranding and resilience Why staying in alignment ultimately matters more to me than sticking to a business model My 'phoenix rising from the ashes moment' from turning a year of (what felt like) epic failure into ultimate clarity Creating a business that fuels your life *right NOW*, not the other way around What 2024 taught me about resilience, identity, and the art of the pivot Why Visionaries is the brand I’ve been waiting to build all along Resources: Predictable Sales : a secret podcast around making predictable – even daily – sales Your First 10 Sales : a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️…

The Visionary Files

1
The 3 Biggest Lies You’re Told About Moving From Coaching + Done-For-You Work Into Passive Revenue 19:26

1 year ago19:26