An award-winning cannabis podcast for women, by women. Hear joyful stories and useful advice about cannabis for health, well-being, and fun—especially for needs specific to women like stress, sleep, and sex. We cover everything from: What’s the best weed for sex? Can I use CBD for menstrual cramps? What are the effects of the Harlequin strain or Gelato strain? And, why do we prefer to call it “cannabis” instead of “marijuana”? We also hear from you: your first time buying legal weed, and how ...
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2024 Video Viewer Trends Report
Manage episode 441709305 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success.
But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now.
This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to.
Download the full report in the link below for free, or tune in for an overview of video viewer trends.
Learning points from the episode include:
- 00:00 - 02:20 Intro to the new Video Viewer Trends Report
- 02:20 - 03:42 Why video is a preferred medium for consuming content
- 03:42 - 04:52 What types of videos are people watching?
- 04:52 - 05:45 Where and how often are people watching videos?
- 05:45 - 09:20 The top reasons people watch videos
- 09:20 - 11:02 Why video creators need to know this data
- 11:02 - 15:10 How long should a video be?
- 15:10 - 19:09 Why people want short vs. long instructional videos
- 19:09 - 22:44 The most important video elements that keep people watching
- 22:44 - 25:59 Which elements of videos are most important to viewers?
- 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)
- 28:25 - 30:24 What viewers think about AI in video creation
- 30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it
- 34:29 - 36:41 Outro
Important links and mentions:
- Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html
- Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
249 episodes
Share
Manage episode 441709305 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success.
But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now.
This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to.
Download the full report in the link below for free, or tune in for an overview of video viewer trends.
Learning points from the episode include:
- 00:00 - 02:20 Intro to the new Video Viewer Trends Report
- 02:20 - 03:42 Why video is a preferred medium for consuming content
- 03:42 - 04:52 What types of videos are people watching?
- 04:52 - 05:45 Where and how often are people watching videos?
- 05:45 - 09:20 The top reasons people watch videos
- 09:20 - 11:02 Why video creators need to know this data
- 11:02 - 15:10 How long should a video be?
- 15:10 - 19:09 Why people want short vs. long instructional videos
- 19:09 - 22:44 The most important video elements that keep people watching
- 22:44 - 25:59 Which elements of videos are most important to viewers?
- 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)
- 28:25 - 30:24 What viewers think about AI in video creation
- 30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it
- 34:29 - 36:41 Outro
Important links and mentions:
- Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html
- Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/
249 episodes
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Similar to The Visual Lounge
An award-winning cannabis podcast for women, by women. Hear joyful stories and useful advice about cannabis for health, well-being, and fun—especially for needs specific to women like stress, sleep, and sex. We cover everything from: What’s the best weed for sex? Can I use CBD for menstrual cramps? What are the effects of the Harlequin strain or Gelato strain? And, why do we prefer to call it “cannabis” instead of “marijuana”? We also hear from you: your first time buying legal weed, and how ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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UXPodcast™ is a twice-monthly digital design podcast - hosted by James Royal-Lawson and Per Axbom - sharing insights about business, technology, people and society since 2011. We want to push the boundaries of how user experience is perceived and boost your confidence in the work you do.
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continue reading
The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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