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Daily Deals
Simplify: Video Design and Production
Manage episode 447547718 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production.
But just because those features are there doesn’t mean you have to use them… Sometimes less is more.
Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.
But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience.
Learning points from the episode include:
- 00:00 - 00:43 Introduction
- 00:43 - 03:23 What we can learn from Notion’s videos
- 03:23 - 06:31 How to focus on the right things
- 06:31 - 09:21 How to decide what should and shouldn’t be in your videos
- 09:31 - 10:48 The trick to making your wording simpler
- 10:48 - 13:20 How to make your videos simpler in the editing room
- 13:20 - 14:29 Why simple doesn’t mean boring
- 14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos
- 16:02 - 17:28 What we can learn from other videos
- 17:28 - 19:17 Ask yourself this important question
- 19:17 - 19:52 Outro
Important links and mentions:
- Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc
249 episodes
ShareManage episode 447547718 series 2800920
Content provided by TechSmith Corporation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechSmith Corporation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Are you overcomplicating your videos? Great editing software comes packed with features that can transform simple videos into an all-singing, all-dancing production.
But just because those features are there doesn’t mean you have to use them… Sometimes less is more.
Matt Pierce dives into the art of simplicity in video production in this week’s episode of The Visual Lounge. He discusses the fine line between simple and simplistic, and how you can rethink each step of the video creation process.
But don’t worry. Simplicity doesn't mean boring! Matt shares insights on how to create elegant, impactful videos without overwhelming your audience.
Learning points from the episode include:
- 00:00 - 00:43 Introduction
- 00:43 - 03:23 What we can learn from Notion’s videos
- 03:23 - 06:31 How to focus on the right things
- 06:31 - 09:21 How to decide what should and shouldn’t be in your videos
- 09:31 - 10:48 The trick to making your wording simpler
- 10:48 - 13:20 How to make your videos simpler in the editing room
- 13:20 - 14:29 Why simple doesn’t mean boring
- 14:29 - 16:02 How a simple approach to videos helps you make patterns for future videos
- 16:02 - 17:28 What we can learn from other videos
- 17:28 - 19:17 Ask yourself this important question
- 19:17 - 19:52 Outro
Important links and mentions:
- Notion’s Video: https://youtu.be/vH3Rp3wky-U?si=khf1-ZX5zF0zwUVc
249 episodes
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The Visual Lounge
1 Harnessing Video for Enhanced Learning (Revisited) 35:55
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Play Later Play Later Lists Like LikedIs video always the best way to teach something? Video has transformed the world of workplace learning and still makes up a huge part of it today. Just about any workplace, big or small, can create training videos with minimal cost. But it doesn’t always make it the right tool for the job. In this throwback episode of The Visual Lounge, host Matt Pierce revisits a conversation with Jonathan Halls, author and head of his own company as a workplace learning and talent development consultant. Jonathan breaks down the three questions to ask to determine whether video is the right medium to use and his take on why overly polished content isn’t always necessary. We get a little geeky about learning science to explore how learning actually occurs in the viewer’s minds and how this shaped Jonathan’s whole mindset on training content. Learning points from the episode include: 00:00 – 01:08 Why we’re revisiting this episode 01:08 – 03:56 Introduction to Jonathan 03:56 – 04:52 Jonathan’s quick tips for using video in workplace learning 04:52 – 06:04 The mindset shift Jonathan recommends 06:04 – 09:24 Three questions to ask to decide on a learning medium 09:24 – 14:47 How to provoke learning with video and why “learning” requires context 14:47 – 18:06 Where video is most effective in the learning journey 18:06 – 22:38 Do learning videos need to be overly polished? 22:38 – 29:41 Jonathan gives a quick breakdown on why he wrote his book 29:41 – 33:14 Speed round questions 33:14 – 34:30 Jonathan’s final take 34:30 – 35:55 Outro Important links and mentions: Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanhalls…
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The Visual Lounge
1 The Evolving Future of Video: AI, Authenticity, and Connection in the Workplace (Revisited) 27:59
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Play Later Play Later Lists Like LikedIn just a few short years, AI usage has boomed in the content creation world. Not just that, it’s also changed a LOT, and in ways many of us never predicted. In this episode, Matt Pierce takes us back to 2023 when many of us were still experimenting with AI and had bold predictions about its future. He asked the audience on LinkedIn for predictions, fears, and insights into how people were using AI for video content. How much has changed since then? Were our predictions right? Matt unpacks some of the top trends people were discussing, including AI for accessibility, dynamic learning, user-generated content, and the ins and outs of video production. A common theme that’s still relevant today is the role of authenticity and the human voice in our content. While AI can do a lot of the grunt work and can help us turn ideas into finished products, the human voice is still king. Learning points from the episode include: 00:00 - 01:53 Introduction to the “State of the Union” of AI today 01:53 - 03:45 A look back at the LinkedIn conversation and how things have changed 03:45 - 04:42 How tech specifications have changed 04:42 - 07:51 AI’s role in enhancing video production 07:51 - 08:42 Why automation hasn’t eliminated the need for authentic voices 08:42 - 09:25 How future videos might adjust content for dynamic learning 09:25 - 10:13 Accessibility enhancements with AI tools 10:13 - 11:36 The future of interactive video 11:36 - 16:15 The rise of user-generated content in learning 16:15 - 17:10 How more digitization will affect learning content 17:10 - 23:18 The value of human connection and authenticity 23:18 - 26:21 Future tech and platform-specific considerations 26:21 - 27:33 Join the conversation 27:33 - 27:59 Outro Important links and mentions: Audiate: https://www.techsmith.com/camtasia/audiate/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/…
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The Visual Lounge
1 Practical AI Applications for Video Production 16:16
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Play Later Play Later Lists Like LikedHave you ever felt a little out of your depth when making an extra complex or brand new video type? Maybe AI could help. Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including budget and resources, with creative ideas, and the different stages of storyboarding. Naturally, we should always look at tools to help us out in unfamiliar territory. So Matt breaks down how he’s been using AI for tasks like creating casting calls, storyboarding, script analysis and prop identification, plus audio adjustments. While AI is great at doing some things, Matt’s clear about one thing. It’s not able to (nor should it) do everything. But it's getting genuinely good at lifting specific parts of the video creation process to new heights. Matt also highlights our growing AI toolkit across Camtasia, Screencast, and Audiate to help you achieve what you want to do with your videos faster and more efficiently. Learning points from the episode include: 00:00 - 01:26 Introduction 01:26 - 04:07 The process of learning to write scripts for commercial videos 04:07 - 07:39 Storyboarding your video – from stick figures to AI-generated characters 07:39 - 09:13 Other ways you could use AI in the scripting and storyboarding stage 09:13 - 10:19 How AI can improve background noise quality 10:19 - 11:18 What’s coming in Camtasia and Audiate that will help you make high-level videos 11:18 - 12:29 We’re at a turning point with AI 12:29 - 13:52 Matt’s favorite use cases for AI in making videos 13:52 - 15:26 Tools to help you create and share videos 15:26 - 16:16 Outro Important links and mentions: Camtasia: https://www.techsmith.com/camtasia/ Audiate: https://www.techsmith.com/camtasia/audiate/ Screencast: https://www.techsmith.com/screencast.html/…
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The Visual Lounge
1 The Real Barriers to Effective Learning: Organization, Learner, and L&D Missteps 38:17
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Play Later Play Later Lists Like LikedWhat’s really holding your learners back from absorbing the information they need? We’ve all been through training at some point that’s either confusing or too broad, or perhaps the kind that puts you to sleep. The truth is that training and learning design are complicated. It’s a balancing act between the learners themselves (how they learn, their interests and attention span), the designers (their desire to create engaging content), subject matter experts (who have the knowledge but aren’t always the best teachers), and then the organization, which has its own goals to achieve. So where does learning design typically fall short? In this episode, we welcome Sara Sorenson, Product Enablement Manager at Muck Rack, and Tim Slade, Founder of The eLearning Designer’s Academy, to explore the top mistakes they see in learning design, how we can get better at creating training, plus some things learners could do to help that information stick. Learning points from the episode include: 00:00 - 02:45 Introduction to Sara and Tim 02:45 - 05:50 The biggest thing organizations are getting wrong about learning 05:50 - 11:01 How should organizations use subject matter experts? 11:01 - 14:29 Why sometimes organizations need processes, not training 14:29 - 20:37 What are learners getting wrong 20:37 - 25:20 Why learning at work is different to the learning experience in school or college 25:20 - 30:07 How can learning designers help learners feel okay about mistakes 30:07 - 37:17 What else can we do to help learners achieve the ideal outcome 37:17 - 38:13 Outro Important links and mentions: Connect with Sara on LinkedIn: https://www.linkedin.com/in/sarasorensonid/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/sladetim/ Visit The eLearning Designer’s Academy: https://elearningacademy.io/ Subscribe to The eLearning Designer's Academy by Tim Slade: https://www.youtube.com/channel/UC2CE3YBPX53oeKVsiTbhX2w?sub_confirmation=1…
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The Visual Lounge
1 If You’re Not Hooking Viewers in 5 Seconds… You’ve Already Lost Them 11:08
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Play Later Play Later Lists Like LikedYou have just five seconds. So hook ‘em in, keep them watching, and make those seconds count. Starting with a clear hook isn’t just for YouTubers looking to make it big. Even if you’re creating instructional videos that people have to watch for their job, you have just a few seconds to grab attention. If you don’t, the video might still play but their concentration will be long gone. When you put all that effort into creating a video, the last thing you want is for your viewer to click away or leave it playing in the background while they’re thinking about what to have for dinner that night. The short attention span thing is real. We all have 101 other things on our minds on any given day. So how do you grab attention and keep it? It all starts with a powerful hook. Host of The Visual Lounge, Matt Pierce, breaks down the power of hooks, including three tactics you can use to make your first few seconds count. You’ll learn about how and when to use hooks and some common mistakes to avoid for your next video. Learning points from the episode include: 00:00 - 00:58 Introduction to video hooks 00:58 - 02:03 Why the first five seconds are the most important 02:03 - 02:38 The battle for viewer attention 02:38 - 03:35 Hook tactic 1: The bold statement 03:35 - 04:17 Hook tactic 2: Pain points 04:17 - 05:01 Hook tactic 3: Instant wins 05:01 - 05:37 Beware of clickbait 05:37 - 06:51 Top video introduction mistakes to avoid 06:51 - 08:15 Making internal videos people want to watch 08:15 - 09:27 Tie your hook to your internal audience 09:27 - 10:11 When flashy hooks aren’t needed 10:11 - 11:08 Outro Important links and mentions: Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/…
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The Visual Lounge
1 Improving Your on Camera Presence (Revisited) 50:00
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Play Later Play Later Lists Like LikedHere’s a secret… most people aren’t naturals on camera. For many, it can be daunting and can even hold us back from trying to make videos in the first place. But if you’re running training or making content, video is no doubt a part of your job. So how do you look good on camera? It’s a question we hear a lot, so we pulled this 2022 episode from out of the archive, which has some great tips from Diana Howles, the CEO and Co-Owner of Howles Associates. You’ll hear practical tips on how to feel more confident, look more professional, and connect more authentically without feeling like you're faking it. We talk about how to “clean up” your on-camera image and get your message across more effectively, whether you’re doing live or pre-recorded videos. Diana is an award-winning speaker, author, and international virtual trainer with 25 years of experience in the learning industry. She has conducted live online training for clients since 2000 and has taught virtual classes in more than a dozen countries. Diana is also the author of the book Next Level Virtual Training. Learning points from the episode include: 00:00 - 03:14 Introduction to Diana 03:15 - 04:58 Diana explains the premise of her book, Next Level Virtual Training 04:58 - 08:25 What is an on-camera presence and why is it important? 08:25 - 12:55 What to do if you’re not comfortable on camera 12:55 - 15:11 How to tweak your on-camera presence for live vs. pre-recorded video 15:11 - 21:04 Steps to take to get more comfortable on camera 21:04 - 23:17 Standing vs. sitting while on camera: which is best? 23:17 - 29:30 Common mistakes people make on camera 29:30 - 41:04 How to use the B.L.E.A.C.H method to clean up your on-camera presence 41:04 - 43:18 Where to find more tips from Diana 43:18 - 49:07 Diana’s speed round 49:07 - 50:00 Outro Important links and mentions: Connect with Diana on LinkedIn: https://www.linkedin.com/in/dianahowles/ Visit Diana's Website: https://howlesassociates.com/…
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The Visual Lounge
What do you need to know about the L&D space in 2025? The L&D Global Sentiment Survey is now in its 12th year and records the trends, attitudes, top challenges, and priorities in the L&D space. This year, over 3,000 voters from almost 100 countries participated in the research, sharing their experiences and thoughts on L&D today. We invited the author of the report Donald Taylor onto the show to get his thoughts on the biggest trends and insights revealed by the study. We talk about the ongoing focus on AI, and Donald shares his advice for those afraid of AI’s impact on their jobs. A theme throughout our conversation is that some in L&D could benefit from a mindset shift – away from singular tasks and individual tools and toward a greater focus on overall goals. Download the full report in the links below. Learning points from the episode include: 00:00 - 02:25 Introduction 02:25 - 03:47 Donald’s biggest tip for using images or video in L&D 03:47 - 07:00 Background on the study and why it became so important 07:00 - 10:51 How accurate is it to predict L&D trends from the study? 10:51 - 16:23 What influences early adopters to abandon new tools/ideas? 16:23 - 19:35 What the study reveals about AI’s influence in L&D 19:35 - 26:12 How L&D pros can change their mindset around using AI 26:12 - 29:00 Speed round questions 29:00 - 29:49 Where to find out more about the study 29:49 - 30:47 Donald’s final take 30:47 - 31:41 Outro Important links and mentions: Connect with Donald on LinkedIn: https://www.linkedin.com/in/donaldhtaylor/ Visit Donald’s Website: https://donaldhtaylor.co.uk/ Download the Global Sentiment Survey 2025: https://donaldhtaylor.co.uk/research_base/global-sentiment-survey-2025/…
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The Visual Lounge
1 Harnessing AI for Visual Communication (Live at Training 2025) 24:00
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Play Later Play Later Lists Like LikedCan using AI in visual design ever be truly creative? This week’s guest would go one step further and call AI the “future of creativity.” Mike Parkinson, Principal of 24 Hour Company and Owner of Billion Dollar Graphics, joins us for a special live show of The Visual Lounge, hosted at Training 2025, a conference and expo produced by Training Magazine. We chat about where AI can fit into visual design and content creation and why Mike calls it a “friction fixer” or a “smart start” rather than a replacement for creative talent. His take on AI is to view it like a “drunk intern” – something that could help you in the creative process but not something you’d want to hand full control to. For those who have struggled with AI prompts and results, Mike shares the three rules of using AI to get the most out of it. The running theme in this episode is that context is key and that always has to come from humans themselves. With context and the right approach, you can make AI a fundamental part of the creative process. Learning points from the episode include: 00:00 - 01:22 Introduction to Mike 01:22 - 02:58 How to get better at using AI for images 02:58 - 04:02 Does AI follow the Ballmer curve? 04:02 - 06:23 What to do if you’re struggling with AI 06:23 - 09:36 Where most people get AI wrong 09:36 - 11:59 The best use cases of AI in visual design 11:59 - 14:24 Using AI to enhance usability, dopamine hit 14:24 - 16:20 Is using AI creative? 16:20 - 19:00 The dos and don’ts for those in the training space using AI 19:00 - 22:16 Speed round questions 22:16 - 22:55 How to connect with Mike 22:55 - 23:27 Mike’s final take 23:27 - 23:59 Outro Important links and mentions: Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-parkinson-bb364/ Visit the Billion Dollar Graphics Website: https://billiondollargraphics.com/ Follow Mike on Instagram: https://www.instagram.com/mikeparkinson_bdg/ Subscribe to Mike Parkinson and Billion Dollar Graphics on YouTube: https://www.youtube.com/channel/UCRDQaYfze62MYQ_CO5rjo1w/…
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The Visual Lounge
A while back, we sat down with Edie Clarke, Virtual Video Producer and Editor and YouTube Strategist, to talk about why simpler is often better when it comes to video creation. And guess what? That advice still holds up. So, we’re bringing this episode back for another listen. With AI changing the way we create and edit videos, there’s never been a better time to embrace video content. The latest TechSmith research shows that audiences are demanding more authentic, concise, and engaging content – so if you’ve been holding off on making videos, consider this your sign to start! Edie packs lots of advice into our discussion, including her top tips and go-to methods for scripting and shooting video, how to get over the fear of being on camera and how to avoid the perfectionism trap. We also get a glimpse into the kind of coaching she provides to clients who want to improve their video skills, along with some of the tools she uses daily with clients to create videos and run her business. Learning points from the episode include: 00:00 - 02:58 Intro 02:59 - 05:10 How Edie started using video 05:10 - 08:38 What success looks like for Edie 08:38 - 12:22 Edie’s tip for improving how you use video 12:22 - 16:06 Tips for keeping video simple 16:06 - 16:38 Why audio is the most important part of creating videos 16:38 - 19:46 Edie’s advice on writing scripts 19:46 - 23:49 Common hangups people have when starting videos 23:49 - 27:44 How to deal with perfectionism 27:44 - 31:04 Hard lessons from a career of video creation 31:04 - 32:00 Borrowing ideas and inspiration from other videos 32:00 - 38:07 Speed round questions 38:07 - 39:46 Edie’s final take on why you should embrace video 39:46 - 41:13 Outro Important links and mentions: Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/ Edie's Website: https://edieclarke.com/ Subscribe to Edie on YouTube: https://youtube.com/@VirtuallyInSync/…
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The Visual Lounge
The medium of video transformed drastically since it was first invented, but there’s one thing that hasn’t. Regardless of whether you’re creating entertaining or training content, storytelling is at the heart of video. The CEO of Cinécraft, Dan Keckan, heads up a learning solutions company that’s been around since 1939! As one of the first corporate training film companies, Cinécraft has evolved alongside the technology changes in video to become a training solution truly fitting in with the modern age of learning. We welcomed Dan on the show to share a little backstory of the company and what he thinks has changed most about video as a learning medium. Dan emphasizes the importance of story above all else and shares his view that video training has increasingly moved away from passive productions to more interactive, gamified, and scenario-based learning models. He also shares his take on where he sees video changing in the future and how generative AI is likely to impact learning design going forward. Learning points from the episode include: 00:00 - 02:20 Introduction to Dan and Cinécraft 02:20 - 03:54 Dan’s number one tip for using images or video 03:54 - 06:30 The evolution of video and how Cinécraft has changed since 1939 06:30 - 08:24 How industry changes led Cinécraft to adapt their approach to storytelling 08:24 - 11:26 How Cinécraft thinks about learners differently today 11:26 - 13:56 Dan’s predictions for the future of learning design 13:56 - 18:29 How the role of video will continue to change 18:29 - 20:37 Dan’s favorite production in the Cinécraft archive 20:37 - 25:07 Speed round questions 25:07 - 26:18 Dan’s final take 26:18 - 27:25 Outro Important links and mentions: Connect with Dan on LinkedIn: https://www.linkedin.com/in/dankeckan/ Visit the Cinécraft Website: http://www.cinecraft.com/ Subscribe to Cinécraft on YouTube: https://www.youtube.com/@Cinecraft/…
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The Visual Lounge
1 Approach to Scenario Writing and Multimedia 28:30
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Play Later Play Later Lists Like LikedStorytelling is the golden ticket to understanding how we communicate and absorb information. It’s already a big focus in the marketing world. But what about learning design and training content? Can we (and should we) use storytelling to get key messages across? Spoiler: yes! And this episode is all about how to do it. Christy Tucker is a learning experience design consultant who forges engaging learning experiences with the power of storytelling and multimedia content. She joins The Visual Lounge to take us through her tips for writing, using storytelling elements, and when to use multimedia to enhance your messaging. We explore why knowing your audience and context is the starting point of all successful content and how you can learn more about your audience’s challenges, scenarios, and goals (even when you don’t have direct access to the information). Learning points from the episode include: 00:00 - 01:40 Introduction to Christy 01:40 - 02:34 Christy’s top tip for using images or video 02:34 - 05:41 How do you get started in multimedia production? 05:41 - 09:13 How to know what makes good writing for multimedia scenarios 09:13 - 11:50 Advice for getting better at writing 11:50 - 15:30 How to balance realistic dialogue with concise messaging 15:30 - 20:40 How to nail your audience focus when you don’t have all the information 20:40 - 23:08 When to use multimedia content in certain training scenarios 23:08 - 26:30 Speed round question 26:30 - 27:04 How to connect with Christy 27:04 - 27:32 Christy’s final take 27:32 - 28:30 Outro Important links and mentions: Connect with Christy on LinkedIn: https://www.linkedin.com/in/christytucker/ Follow Christy on Bluesky: https://bsky.app/profile/christytucker.bsky.social Subscribe to Christy’s YouTube channel: https://www.youtube.com/@christytucker Visit Christy’s blog: https://christytuckerlearning.com/…
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The Visual Lounge
Take your mind back to 2023. Generative AI was still relatively new on the scene, and we were all curious about how it would impact the world. Would it be a short-lived trend or would it signal a new age of tech? From content creation to data analysis, the potential of AI skyrocketed in just a few years and the technology and tools show no sign of slowing down. For this episode, we head back to 2023 to our episode with Josh Cavalier, L&D expert and long-time friend of The Visual Lounge. While we chat about the trends and predictions we had in 2023 (which feels like ancient history in this AI world), Josh’s message for our listeners is still just as relevant today. Josh shared his advice for anyone hesitant to use AI in video creation and how to overcome those common AI anxieties that leave content creators twitching. He has plenty of tips about crafting prompts, finding the right tools, and the best practices for getting the most out of gen AI. Plus, you’ll get to hear if our predictions on the future of AI were right or wrong. Learning points from the episode include: 00:00 - 02:38 Introduction 02:38 - 03:27 Josh’s process for using video content 03:27 - 04:44 How to succeed in video content creation 04:44 - 06:17 Josh’s number one tip for creating videos 06:17 - 10:23 How AI helps Josh’s video processes 10:23 - 14:48 Getting the best results from AI 14:48 - 21:51 AI for scripting: the best practices and prompts 21:51 - 27:39 Where to start with AI 27:39 - 39:57 Combating AI anxiety 39:57 - 47:36 Josh’s speed round 47:36 - 48:05 Josh’s final take 48:05 - 49:02 Outro Important links and mentions: Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshcavalier/ Josh’s Website: https://www.joshcavalier.com/ Eleven Labs: https://beta.elevenlabs.io/ Future Tools: https://www.futuretools.io/ Subscribe to Josh on YouTube: https://www.youtube.com/joshcavalier/…
Rarely do we get the chance to hear the C-suite side of things when it comes to content and learning design. What do they really think about the training content they see out in the wild? But in this episode, we hear from business transformation expert and former Chief Learning Officer Christopher Lind on adapting your content creation process for the modern working world. Christopher introduces us to what a CLO really is and offers a peek into his main responsibilities. He explains how L&D teams can work with their CLO (or do well without one) and how a CLO defines great content. The AI topic naturally comes up and we look at how it can improve processes or even make things slower if your process isn’t already working. Christopher also shares his tips on using video tools, what makes great content, and how emotion should be at the heart of every piece of content. Learning points from the episode include: 00:00 - 02:42 Introduction to Christopher 02:42 - 03:44 Christopher’s top tip for using images or video effectively 03:44 - 04:42 The emotional component of training content 04:42 - 07:03 What is a Chief Learning Officer really responsible for? 07:03 - 09:04 How to work with your CLO (and what to do if you don’t have one) 09:04 - 12:00 How leaders and L&D teams should approach AI and automation 12:00 - 15:02 How do we avoid being replaced in the AI age? 15:02 - 17:19 Why AI is like jet fuel to a process 17:19 - 19:41 Is AI a natural solution to the skills gap? 19:41 - 21:49 How AI is changing the nature of our professions and responsibilities 21:49 - 24:04 Advice from the C-suite: what makes content good? 24:04 - 27:40 Speed round questions 27:40 - 29:35 Why Christopher has been a long-time lover of TechSmith tools like Snagit 29:35 - 30:17 How to connect with Christopher 30:17 - 31:16 Christopher’s inspiring final take 31:16 - 32:02 Outro Important links and mentions: Connect with Christopher on LinkedIn: https://www.linkedin.com/in/christopherlind/ Subscribe to Christopher on Substack: https://substack.com/@christopherlind Follow Christopher on X: https://x.com/ctlind?lang=en Visit Christopher’s Website: https://christopherlind.co/ Subscribe to Christopher’s channel: https://www.youtube.com/@Christopher_Lind…
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The Visual Lounge
1 Video, Screenshots, and AI - Insights from a Customer Education Manager 49:07
49:07 Play Later Play Later Lists Like Liked49:07
Play Later Play Later Lists Like LikedGet to the point. That’s the way you entice audiences and ensure they stay. While front-loading instructional videos with the ‘why’ is tempting, it’s the ‘how’ that audiences have tuned in for. Attention spans are getting shorter and shorter, which is why you need to deliver value as soon as possible. This means a clear narrative, great video quality, and authenticity. In this episode of The Visual Lounge, Matt Pierce meets with Doug Brunner, the Customer Education Manager at TechSmith. They discuss why video is the most effective way to deliver content, their biggest pet peeves when it comes to instructional videos, and some of the best features of Camtasia and Snagit. Learning points from the episode include: 00:00 - 00:43 Introduction 05:06 - 06:25 Maximizing impact and saying “no” 10:01 - 13:34 The pros and cons of webinars and videos 14:03 - 17:12 The importance of first deciding on goals to hit with instructional content 17:31 – 21:46 Biggest instructional video pet peeve 21:58 – 23:24 How long you are given to grab someone’s attention 25:15 - 30:48 Three go-to features in Camtasia 31:09 - 32:01 Why the cursor is not the ‘hero’ of the story - the viewer is 32:18 - 37:10 Three go-to tools inside Snagit 37:30 – 42:28 Opinions on human AI avatars and AI-generated voices 42:32 – 43:34 Why content and the purpose should set the length of a video 43:34 - 45:15 Defining “bad video” and “bad audio” 46:36 - 47:55 Using the rounding corners function in Snagit or Camtasia 48:06 – 49:05 Outro Important links and mentions: Connect with Doug on LinkedIn: https://www.linkedin.com/in/doug-brunner-b193abb/ Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/ Camtasia: https://www.techsmith.com/camtasia/ Snagit: https://www.techsmith.com/snagit/…
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The Visual Lounge
1 Do You Know What Your Audience Thinks of Your Training Videos? 15:29
15:29 Play Later Play Later Lists Like Liked15:29
Play Later Play Later Lists Like LikedTraining videos have a reputation for being dry and boring, but it doesn’t have to be this way! By communicating value and involving your audience, training videos can be an engaging part of your development strategy, as well as, dare we say, something to look forward to? In this episode of The Visual Lounge, Matt Pierce discusses widespread beliefs about training videos and debunks some myths. He highlights ways that training videos can be both useful and fun, and offers some suggestions about how to tackle common problems with their creation and delivery. Learning points from the episode include: 00:00 – 00:19 Introduction 02:08 – 03:16 The pros and cons of using AI avatars in training videos 04:14 – 04:20 Gamifying training videos – turning them into a puzzle or a mystery 04:21 – 04:42 Communicating a training video’s value to the audience 05:42 – 06:47 Inclusivity in training videos is important – be intentional and thoughtful, especially with storytelling 07:01 – 08:15 The importance of talking speed in a training video – not too slow, not too fast 08:18 – 08:54 Training video content isn’t boring, but the delivery can be 11:21 – 12:03 Creating interactive training videos 13:04 – 14:21 Why understanding your audience is the key to creating great training videos 14:28 – 15:27 Outro…
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