Vancouver's Innovative Retail Crime Fighting Solution, Project Barcode, with Sgt. Craig Reynolds & Arezo Zarrabian, Vancouver Police Department (Encore)

The Voice of Retail

In this encore episode of The Voice of Retail from January 2025, I’m joined by Sergeant Craig Reynolds and Arezo Zarrabian, Senior Crime Analyst at the Vancouver Police Department, for an exclusive look inside Project Barcode—a pioneering effort to combat organized retail crime in Vancouver.

Sparked by a staggering 260% increase in retail theft involving weapons, Project Barcode was launched in 2021 and has evolved into a city-wide operation. Combining targeted police action, strategic analytics, and cross-agency collaboration, the project has become a blueprint for combating retail crime across Canada—and beyond.

Craig and Arezo take us behind the scenes of Barcode’s design and deployment. With more than 1,400 arrests, 166 repeat offenders apprehended, and $1.4 million in goods and criminal assets recovered, Project Barcode is delivering measurable results. Arezo’s data-driven insights guide every phase—from identifying hotspots by time and geography, to profiling offender patterns and predicting retail theft surges. One key innovation? Deploying officers based on real-time trends, such as peak theft hours or common entry points into the city.

Yet the team doesn’t just tackle frontline offenders. A major focus is upstream—targeting fences and organized resellers who drive demand for stolen goods. With the help of anti-fencing units and civil forfeiture laws, Project Barcode has disrupted the black-market supply chain while building stronger partnerships with the retail community.

Craig and Arezo also share deeply human perspectives on the systemic issues behind the crimes: homelessness, addiction, lack of mental health support, and underfunded social services. They stress that many offenders are exploited and desperate—often stealing not out of greed, but obligation to pay off debts. They advocate for wraparound solutions that go beyond law enforcement, including judicial reform, community policing, and better data sharing.

The episode closes with a look ahead: more coordination, smarter deployment, and a renewed call for nationwide efforts to recognize retail crime as a serious threat to public safety and economic stability.

If you’re a retailer, policymaker, or security professional, this is essential listening on how cities can combine compassion, innovation, and accountability to fight retail crime—and win.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.