Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Episode 125: Changing Comms Trends in 2020
Manage episode 279742360 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties.
In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, including his thoughts on the viral video app TikTok, and whether your brand needs to be on it.
Plus, November’s Volunteer of the Month, Rafael Dezordi, joins us for the lightning round.
156 episodes
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Manage episode 279742360 series 45274
Content provided by IABC Ottawa. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IABC Ottawa or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties.
In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, including his thoughts on the viral video app TikTok, and whether your brand needs to be on it.
Plus, November’s Volunteer of the Month, Rafael Dezordi, joins us for the lightning round.
156 episodes
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Similar to The Voice
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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