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Cannes Day 4: Not all reach is created equal

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Manage episode 489710290 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.

Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito

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348 episodes

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Manage episode 489710290 series 2994845
Content provided by WARC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WARC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Mind-blowing new research on reach promises to reshape media investment. We also discuss Love Bonito's brand growth story and keys to multimarket success.

Guests: Felipe Thomaz, Associate Professor of Marketing at the University of Oxford; Stuart Bowden, Global Chief Strategy and Product Officer at WPP Media; Gurdeep Puri, Founding Partner at the Effectiveness Partnership; Andreas Krasser, CEO, DDB Hong Kong; Dione Song, CEO, Love Bonito

  continue reading

348 episodes

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