What’s Up With All The Bad Leads (& How to Fix It) | Chris Behan & Natalie Russo

The Wealthy Contractor

EPISODE 238: Do your leads suddenly suck? It’s not just you!

Many home improvement business owners who have been running thriving businesses for years are now finding themselves with bad leads, declining lead volume, or both.

And yet SOME businesses are having their best months ever.

So, what exactly is going on with leads?

There’s no stopping the wheels of progress—the last few years have completely transformed our industry, including how we can find and convert good leads. So, knowing what works and what doesn’t when it comes to your lead generation strategy is A MUST if you want to compete in today’s market.

In this week’s episode of The Wealthy Contractor podcast, we aim to uncover exactly what’s happening. And to do so, I’ve invited two experts: Chris Behan and Natalie Russo.

Chris is the co-founder of Truvolv, a data-driven marketing company that specializes in helping home improvement contractors optimize their lead generation and marketing efforts, and Natalie is a digital marketing expert at Truvolv who specializes in paid media strategies, particularly Google PPC and social media marketing.

In this episode, the three of us dive into this problem contractors are facing—inconsistent lead quality and volume—and what they can do about it.

Listen in now and learn:

• Why it's becoming necessary to change your KPI from "cost per lead" to "cost of marketing"
• What is a "Super Lead" and how do you attract them?
• Google’s “creepy” knowledge about your leads (and how you can use it to your advantage)
• Why the technology most websites have been built on for the last two decades is now defunct
• How bad leads can be just as impactful as no leads
• Which level of the marketing funnel paid search should actually be targeting
• Why poor lead quality is often due to a lack of systems and not the leads themselves (but not all the time)
• How some technologies are leveling the lead gen playing field for smaller companies in the home improvement industry

… and a lot more!

If you want the insider scoop on how to become a lead generation powerhouse that completely crushes your competition, do not miss this episode!

Tune in now for more.

Key Takeaways:

Introduction (00:00)

Are lead generation fluctuations normal? (01:38)

Speed to lead (06:27)

Google PPC for home services? (16:00)

The technologies that are changing the game (29:48)

What contractors can do for better leads (37:31)

Additional Resources:

⚡ Learn more about Truvolv: https://www.truvolv.com/

--

⚡ Learn more about The Wealthy Contractor Success Society: https://www.TheWealthyContractor.com/SuccessSociety

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

--

The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!