S3E4 - Maximizing Marketing: Taking Your Type to the People

The Weekly Typographic

Maximizing Marketing: Taking Your Type to the People

There’s a bit of everything in this week’s newsletter and chats; a super detailed behind the scenes on an iconic rebrand, some handy web design typesetting tips, a case study of alternative design education options (and the importance of practice), and a cool look into some left-handed calligraphic design.

This week’s nerd alert was inspired by Commercial Type’s recent interesting marketing/advertising approaches. There was a wheat-pasting campaign around New York City, and some rather bright placards popping up around a European cycling event. The natural habitat of typical font-purchasers and design enthusiasts? Maybe not. A good example of thinking laterally about your marketing? Maybe…? We also talk about some of the more ‘traditional’ approaches of type marketing, but we’d love to know if you’ve seen any other really creative / alternative approaches to marketing of typefaces/foundries.

You know the deal; if you’ve seen something cool on the internets that you think we should know about, you can let us know on Twitter or Instagram. You can find us @theleagueof on both platforms.

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