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Online Consumer Outrage: Why Small Businesses Are (Unfairly) Under Fire
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In today's episode, we're exploring a troubling trend that's making it harder than ever to run a small business: unrealistic consumer expectations and the rise of performative outrage against entrepreneurs.
Drawing insights from Anne Helen Peterson's brilliant Culture Study newsletter, we discuss why customers expect Amazon-level service from local artisans, how "accountability culture" has morphed into business bullying, and what this means for wellness creators in 2025. Whether you're dealing with impossible client demands or wondering if your feedback crosses the line, this episode offers perspective on maintaining humanity in our increasingly disconnected digital marketplace.
Plus, we share real stories from our own business experiences and explain why building genuine community connections might be the antidote to this toxic trend.
We highly suggest you read Anne Helen Peterson's Article: What Do We Do With All This Consumer Rage?
References:
Marvelous Software Platform
Well Well Well Marketplace
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