Rick & Jacob Thaler: Dendro Technology

The Woodpreneur Podcast

In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Rick and Jacob from Dendro Technology, exploring their journey from a successful architectural woodworking business to a new venture focused on live edge slabs and sustainable practices. They discuss the origins of their business, the current operations, and their goals for sustainability and community engagement. The conversation also delves into marketing strategies and the importance of storytelling in promoting their work.

takeaways

• Rick started as a hippie carpenter and evolved into a successful business owner.
• Dendro Technology was born out of a shared passion for woodworking between Rick and Jacob.
• The business model includes custom milling, drying services, and furniture commissions.
• Sustainability is a core value, with efforts to be carbon neutral.
• Rick aims to pass the business to Jacob, focusing on mentorship and legacy.
• Marketing is primarily through word of mouth, with potential for improvement.
• The shop environment is dynamic, with always something to do.
• Rick's previous success was built on being indispensable in the local market.
• Storytelling is a key strategy for engaging customers and promoting the business.
• Building a community of woodworkers can enhance business growth.

Sound Bites

• "We discovered that we had a business"
• "I just didn't have the fire in my belly anymore"
• "We could do a better job at marketing"
• "My goal is to help my son build something"
• "I wanted to make it something carbon neutral"
• "There's always something to do in the shop"
• "You should be the documentary"

Chapters

00:00The Origin Story of Dendro Technology

10:01Business Model and Operations

20:09Sustainability and Future Goals

30:01Marketing Strategies and Community Building

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Connect with Rick & Jacob at:

https://www.instagram.com/p/DBhwauJMXIN/