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Content provided by Chris Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Engagement Redefined: Moving Beyond Clicks to Real Alignment

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Manage episode 454036458 series 3409698
Content provided by Chris Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What’s engagement, really?

In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

What you’ll learn:

  • How to move beyond vanity metrics.
  • Why authenticity and leadership are key to meaningful connections.
  • Practical strategies to measure and improve real engagement.

🎧 Listen now to rethink your approach to engagement.

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 454036458 series 3409698
Content provided by Chris Willis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Willis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What’s engagement, really?

In this episode of WordBirds, Doreen Maciak from Takeda challenges the buzzword “engagement” and dives into what it truly means.

Why it matters: Engagement isn’t just about clicks and opens—it’s about aligning employees to purpose and business goals.

What you’ll learn:

  • How to move beyond vanity metrics.
  • Why authenticity and leadership are key to meaningful connections.
  • Practical strategies to measure and improve real engagement.

🎧 Listen now to rethink your approach to engagement.

  continue reading

73 episodes

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