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Ep. 22: Heather Dileepan - MA in Writing & Publishing Turned Conversion Copywriter
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Boredom at her job, coupled with aspirations to become the next Maxwell Perkins, inspired Heather to enroll in an MA in writing and publishing program.
While she spent time in educational publishing during grad school, a move to the West Coast after graduation meant fewer employers in her field of choice — and field of study.
In short order, Heather landed at Amazon, which serendipitously served as her intro to marketing. She soon discovered that the discipline offered the creative outlet and variety she craved in a career.
Over the years, Heather’s explored different aspects of marketing and found her niche in web copywriting, the persuasive content that encourages readers to take some form of action. In 2019, she struck out on her own to found HD Copywriting.
Now Heather imbues her work with the skills she honed in those writing workshops and courses. And she’s revisiting her Perkins ambitions as she regularly chips away at her debut novel.
Freelancing resources mentioned
Copywriting resources mentioned
Copy School, a Copyhackers course
Where to find Heather and HD Copywriting
@HDCopywriter on Instagram
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