How to do content distribution the right way: Ross Simmonds

The Yaag Project

#Yaagneshwaran Ganesh #B2bmarketing #Yaag #Yaagneshwaran #Society #Philosophy #Religion #B2B Marketing #Marketing #SaaS #B2B #B2B SaaS #ABM #MarTech

36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

3 years ago 47:12

MP3•Episode home

In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a content distribution play? --> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages? --> How to repurpose content and distribute it in a useful manner (and not lazy work)? --> Distributing content in communities and social media without losing trust, and a lot more...

134 episodes

How to do content distribution the right way: Ross Simmonds

The Yaag Project

16 subscribers

published 3 years ago

MP3•Episode home

134 episodes

#Yaagneshwaran Ganesh #B2bmarketing #Yaag #Yaagneshwaran #Society #Philosophy #Religion #B2B Marketing #Marketing #SaaS #B2B #B2B SaaS #ABM #MarTech

All episodes

The Yaag Project

1
Sri M On Overcoming Karma, Tracking Spiritual Progress, & More 34:06

2 years ago34:06

34:06

Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey. This episode is loaded with wisdom for those who are on the spiritual path. Hope this conversation stays with you just as it did to me. 0:00 - Introduction 1:03 - Why Shivratri 2023 in Ujjain? 4:38 - Are you my guru? 7:33 - What is SriVidya Upasana 11:58 - Does a 1: many Guru-Shishya relationship work? 12:58 - Are you progressing spiritually? 17:30 - How to stay on the path? 19:30 - Overcoming Karmic Bondage 23:42 - Spiritual progress at the time of death 29:03 - Being open to receive at Mount Kailash 34:00 - End of the podcast About Sri M: Sri M is an Indian Yogi, spiritual guide, social reformer, and an educationist. He is the disciple of Sri Maheshwarnath Babaji, who was a direct disciple of Mahavatar Babaji (also known as Sri Guru Babaji). He received the Padma Bhushan from the Govt of India, in 2020. If you would like to follow Sri M on social media: Facebook : www.facebook.com/SriMofficial Instagram : www.Instagram.com/SriM_Official Twitter : www.twitter.com/SriMspeaks Koo : https://www.kooapp.com/profile/srim LinkedIn : https://www.linkedin.com/in/sri-m-thesatsangfoundation/ Also, please watch/listen to episode on: YouTube -- https://youtu.be/a5qd4qn6pgY Spotify -- https://open.spotify.com/episode/3uVBEblgHfkkJQvF2UEDTX Apple Podcast -- https://podcasts.apple.com/us/podcast/sri-m-on-overcoming-karma-tracking-spiritual-progress-more/id1490915485?i=1000601640041 Google Podcast -- https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS94UzZsMTlFSw/episode/NTQ2NDQ1MzgtMGRlZC00NmRhLTliZDEtMGUwODkxYTI0YjQ5…

The Yaag Project

1
Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag 1:51:58

2 years ago1:51:58

1:51:58

Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more. To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.' Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space. This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me. 0:00 - Introduction 2:15 - The surprising lighter side of Aghoris 5:20 - Who are aghoris? 13:55 - About Aghori part 2 15:20 - Practices of Aghoris 17:30 - What is Shivatva or Shiva Tattva 21:05 - Characteristics of Aghoris 22:15 - About Mayur's Guru 25:49 - How does one get a guru? 31:05 - Meeting the guru for the first time 33:20 - Can gurus be 1:many? 40:10 - The Kailash Manasarovar experience 43:00 - The chant at Mount Kailash 45:20 - The transformation that happened at Kailash 48:00 - The unlocking of creativity 49:39 - Encounters with the aliens 53:15 - The change after returning from Kailash 57:36 - The funny anti-aging story 1:03:55 - The scent of previous births 1:09:13 - Are you ready for monkhood or sanyas? 1:15:35 - Concept of ‘time’ & spirituality 1:18:50 - Can you spiritual and also be materialistic? 1:26:25 - How are Aghoris and Naga babas different? 1:37:50 - What is enlightenment? 1:43:28 - How to assess where we are spiritually? 1:46:39 - Last thoughts & chanting 1:50:07 - End of the podcast episode…

The Yaag Project

1
Mindset during economic downturns 6:12

3 years ago6:12

6:12

In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness means…

The Yaag Project

1
Transformation is rooted in relationships 10:07

3 years ago10:07

10:07

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base…

The Yaag Project

1
How to do SaaS pricing: with Dan Balcauski 1:01:56

3 years ago1:01:56

1:01:56

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference between pricing metrics and value metrics, and a lot more...…

The Yaag Project

1
The role of content in building partnerships: Justin Zimmerman 51:55

3 years ago51:55

51:55

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...…

The Yaag Project

1
How to build a brand new sub category: Kara Goldin 55:03

3 years ago55:03

55:03

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...…

The Yaag Project

1
Marketing skills needed to stand out : Stacey Danheiser 50:57

3 years ago50:57

50:57

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding 4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai? 5. How does a marketer become the voice of the customer internally? What does it truly take?…

The Yaag Project

1
Modern Marketing with Seth Godin 36:21

3 years ago36:21

36:21

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..…

The Yaag Project

1
Leveling up on video strategies: with Dan Mills 45:04

3 years ago45:04

45:04

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...…

The Yaag Project

1
Product-led revenue: What does it mean and how is it different from PLG? 45:53

3 years ago45:53

45:53

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...…

The Yaag Project

1
ROI-led content: How to get decent ROI on your content - with Ugi Djuric 47:54

3 years ago47:54

47:54

In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year. In this episode, he talks about: 1. What is ROI-led content marketing? Why should you focus on it? 2. What type of content should a company create for the best performance at specific stages? And how can they derive it strategically? 3. What are some common mistakes you see founders making with content, and what’s the alternative? 4. What is a $500k ARR article, and what is its anatomy? 5. How to achieve content market fit? 6. What are some sensible non-vanity metrics that one should measure to ensure their content marketing efforts are on the right path, and a lot more...…

The Yaag Project

1
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh 55:42

3 years ago55:42

55:42

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...…

The Yaag Project

1
How to set up a customer success organization : Jeff Breunsbach 44:24

3 years ago44:24

44:24

In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization. He talks about: --> As a first CS hire, what should the focus for the first 90 days be? --> What processes to build during the first 90 days? --> What to do when customers use your customer success team as support? --> How does the role of a CSM look in a 50 member organization vs a 200 member org? --> The qualities to look for when hiring a CSM --> Whom should a customer marketer report to? And what does the CSM & customer marketer collaboration look like, and a lot more...…

The Yaag Project

1
How to build a buyer centric revenue model: Nelson Gilliat 1:14:45

3 years ago1:14:45