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Episode 55: Farran Mackay, of Virtuous Coach Development- Making the fitness ecosystem more sustainable through exceptional member experiences
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Mikki and Jeff host Farran Mackay to discuss her unique and client centric approach to creating success for gyms, coaches and clients.
Sustainability is the goal through optimal member experience planning.
Episode Highlights:
1:32 Teaching through love of Sport
2:43 Researching long term changes for positive practices in teachers
4:32 "Unless you can support the person in front of you to take the next steps in their growth, whatever it is then it doesn't matter what the content is"
5:41 Strategies for accountability
8:34 Templates only go so far
9:50 Choices based on the right information
11:50 Understanding why members are there in that moment
13:14 Create space to connect
15:30 The old way and the new way, generational change
17:05 You don't have to muddle through, get a mentor
22:14 What is meant by "just be better"?
24:11 Expansion of member analysis is leaning into healthspan and innovation
27:16 Development of expanded measures and benchmarks beyond the rehab model to an opportunity model
33:38 All investments have time horizons
37:40 Developing a human takes at least 18 years
45:38 Defining explicitly exceptional member experiences
46:15. Considering development path for trainers and coaches as integral
48:06. Putting yourself in the shoes of every type of customer
50:43 Farran: What question have you never been asked on a podcast, that you would like asked?
Links and Hashtags
https://www.instagram.com/virtuous.coach.development/
https://nl.linkedin.com/in/farran-mackay
https://www.instagram.com/thebrandxmethod/
https://www.instagram.com/theacn.app/
https://www.linkedin.com/in/mikki-lee-martin
https://www.linkedin.com/in/jeff-martin
#fitnesscustomerexperience
#customerexperience
#youthdevelopmentprograms
#youthfunctionalfitness
#gyms
#sportsfacilities
#youthtraining
#boutiquegyms
#wellnessbusiness
#youthhealth
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