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"We'll See With Bitcoin The True Validation Of 1-2-1 Communication"
Manage episode 264003072 series 2701507
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In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK.
About Mark: With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.
In this episode we explore the following:
- With so many marketing channels available, how email marketing stays relevant to build brand loyalty.
- The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser.
- Democratisation of consumer data.
- How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication.
- Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key.
- What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself.
- Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning.
- Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right.
- The role of empathy and purpose in work.
Learn more about Pure360: https://www.pure360.com/
Follow Pure360 Twitter: https://twitter.com/pure360
Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/
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Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn
Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/
Read more about Lizzie: https://lizziehodgson.com
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Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/
Read more about Brandon: https://www.brandonrelph.com/
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