Spicing Up eCommerce Catalog Management: A Conversation with Vanessa Hung

The Zack Franklin Show - Amazon FBA, Ecommerce, and Marketing

Ready to crack the code on Amazon's labyrinth and cash in on the colossal Hispanic market? Then you'd better brace yourself for this explosive chat with Vanessa Hung, a Venezuelan-born titan who victoriously battled the immigration beast with no backup plan.

Vanessa isn't just some entrepreneur. She's an Amazon whiz, a wizard who can turn Excel gibberish, Amazon error hieroglyphics, and catalog complexities into child's play. Think you're smart? Well, Vanessa's here to school you on how to conquer Amazon's system, from mastering taxonomies to naming your files for easy tracking. Her problem-solving mojo? Priceless.

But the real gold? That's Vanessa's deep-dive into the largely ignored Hispanic market on Amazon. This ain't small potatoes, folks. We're talking a $2 trillion spending power right here in the US. Vanessa's gonna serve up some gems on optimizing listings, wielding AI for top-notch translation and targeting, and even how to play the holiday game across different countries. Her agency doesn't just help you tap into this market; it helps you understand its richness.

So, grab your notepad and listen closely. It's time to boost your business into the stratosphere. Vanessa Hung's got the roadmap, and she's ready to lead you there.

Chapters

1. Spicing Up eCommerce Catalog Management: A Conversation with Vanessa Hung (00:00:00)

2. From Venezuela to America (00:00:03)

3. The Importance of Catalog Management (00:11:13)

4. Catalog Management and Using Flat Files (00:19:58)

5. Optimizing Listings and Reaching Hispanic Market (00:28:33)

6. Entering Hispanic Market on Amazon (00:36:27)