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Content provided by Zev Gotkin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zev Gotkin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Tracking Real Consumer Reactions with EmotionTrac
Manage episode 429043152 series 2381924
Content provided by Zev Gotkin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zev Gotkin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more detail about it, it basically works as follows. Users get paid in fungible tokens they can redeem for prizes to watch ads on their mobile devices. EmotionTrac’s technology can read facial expressions that indicate emotional reactions such as disgust, delight, laughter, happiness, and sadness to accurately determine how users respond to the ads without violating user privacy, giving advertisers honest feedback and consumer responses in real time.
Learn more: https://www.emotiontrac.com/
https://www.linkedin.com/in/aaronitzkowitz/
Watch this episode on YouTube here: YouTube Episode
97 episodes
Share
Manage episode 429043152 series 2381924
Content provided by Zev Gotkin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zev Gotkin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more detail about it, it basically works as follows. Users get paid in fungible tokens they can redeem for prizes to watch ads on their mobile devices. EmotionTrac’s technology can read facial expressions that indicate emotional reactions such as disgust, delight, laughter, happiness, and sadness to accurately determine how users respond to the ads without violating user privacy, giving advertisers honest feedback and consumer responses in real time.
Learn more: https://www.emotiontrac.com/
https://www.linkedin.com/in/aaronitzkowitz/
Watch this episode on YouTube here: YouTube Episode
97 episodes
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Similar to The Zee Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
11k279
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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continue reading
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