Season 2, Episode 8: How Do You Begin Again? Thematically Speaking With Ari & Rajesh podcast

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Business Marketing Ari Sheinkin & Rajesh Midha Ari Sheinkin Rajesh Midha

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Grown-Up Stuff: How to Adult

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Favorite Grown-Up Moments from Season 3 40:54

15 weeks ago40:54

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Taxes, Voting, Recycling—oh my! After navigating this jungle of grown-up responsibilities together, we're taking a quick summer breather to recharge our adulting batteries. But before we temporarily hang up our responsible pants, join us for this special episode packed with our favorite kernels of wisdom from the season so far AND get an exclusive preview of the fresh adulting adventures awaiting you when Grown-Up Stuff returns in late summer! Think of this episode as your adulting victory lap—complete with confetti and zero paperwork required! See omnystudio.com/listener for privacy information.…

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Season 2, Episode 8: How do you begin again?

about a year ago 17:51

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Content provided by Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This simple concept just might be the grounding that we all need to unlock possibilities and illuminate new potential.

… continue reading

20 episodes

#Business #Marketing #Ari Sheinkin & Rajesh Midha #Ari Sheinkin #Rajesh Midha

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Season 2, Episode 8: How do you begin again?

Thematically Speaking with Ari & Rajesh

published about a year ago

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Content provided by Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ari Sheinkin & Rajesh Midha, Ari Sheinkin, and Rajesh Midha or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This simple concept just might be the grounding that we all need to unlock possibilities and illuminate new potential.

… continue reading

20 episodes

#Business #Marketing #Ari Sheinkin & Rajesh Midha #Ari Sheinkin #Rajesh Midha

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 9: Let's talk about human-centered brand experience 23:00

1 year ago23:00

23:00

All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human consciousness at the moment that they are engaging with our experience? How would we as marketers design our experiences differently and how might that help us stand out among our competitors?…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 8: How do you begin again? 17:51

1 year ago17:51

17:51

Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yourself, what would you do different if it was your first day on the job. What assumptions would float away and what curiosities might emerge? This simple concept just might be the grounding that we all need to unlock possibilities and illuminate new potential.…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 7: Framing the criteria of evaluation 22:13

2 years ago22:13

22:13

Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 6: How the experiences all around us shape our thinking 25:50

2 years ago25:50

25:50

Experience has a lot to do with expectations. When they are met or exceeded, experiences can create memorable moments in our personal lives or with our most beloved brands. Join Ari & Rajesh as they discuss their favorite experiences from the holiday season and how these experiences are helping them to rethink the norms and expect more…

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Thematically Speaking with Ari & Rajesh

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Season. 2, Episode 5: Do things that don’t scale 23:39

2 years ago23:39

23:39

What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the freedom to explore? A means to delight customers in ways that don’t seem scalable on the surface? Join Ari & Rajesh as they ponder this topic and consider new ways of breaking through the clutter.…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 4: Are political campaigns really all that bad? 25:36

2 years ago25:36

25:36

Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing campaign, are created specifically to break through in a noisy, and highly saturated environment. But the differences are what make this conversation interesting. Political campaigns are known for tapping into that perfect intersection of emotional connection and targeted marketing. They expertly lean into community, and values, and are purposefully made to activate deep emotional responses in humans. Join Ari & Rajesh for their latest episode where they explore what B2B marketers can learn from political campaigns, their strategy, and their uncanny ability to connect in a deeply emotional way.…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 3: People are even more complicated than we think. 46:24

2 years ago46:24

46:24

Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging deep to understand what your customers are telling you and how that impacting your account-based marketing efforts or your company’s product-led growth? You won’t want to miss this conversation with Ari, Rajesh, and Christopher as they put all the pieces together to truly understand what makes people tick. Christopher Graves is the Founder and President of Ogilvy Behavioral Science. Prior to this role, Graves served as the Global CEO of Ogilvy Public Relations. Prior, Graves spent two decades in media and news, including 18 years with Dow Jones & The Wall Street Journal. He also headed all news & programming for the TV networks CNBC Asia and CNBC Europe.…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 2: AI: The world is going to be better for it 22:54

2 years ago22:54

22:54

Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance creativity, optimize operational processes, implement real personalization at scale, and save a ton of money in the process….money that can be reallocated into other avenues and focus areas. Join Ari & Rajesh for this new episode where they talk about how B2B brands are creating a powerful view of the future with AI and how responsible applications of AI are helping make humans time in this world even more fulfilling.…

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Thematically Speaking with Ari & Rajesh

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Season 2, Episode 1: Exploring the path right in front of you 19:45

2 years ago19:45

19:45

During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What seemed like a simple, uninteresting path, turned out to be an expansive series of pathways and new routes to discover. Cross-reference that with one of Rajesh’s favorite books, “Start with Why” by purpose-driven author Simon Sinek, and this episode really gets interesting. Join Ari & Rajesh as they delve into the various motivations of marketers and salespeople and how the idea of personal purpose and fulfillment can be as motivating as money to many professionals.…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 10: Ari & Rajesh go to summer camp 21:27

2 years ago21:27

21:27

They spent time together in Napa recently at WPP Stream, a kind of summer camp for marketers. What did they learn? What were the key topics? What insights did they unearth? Join Ari & Rajesh as they reminisce about their bonding during their travels to Napa and highlight key learnings from sessions around “storytelling to storyliving” and the complexity of B2B marketing and all the opportunity it brings.…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 9: What do Ari, Rajesh, and famous Met’s player and announcer Keith Hernandez have in common? 24:46

2 years ago24:46

24:46

The answer? They all believe in the beautiful aspect of the basics, or fundamentals (or Fundies as Met’s fans might recognize). There is something beautiful about the basics as they are the stepping stones for success in marketing and product-led growth. Join Ari & Rajesh as they discuss how to get back to the basics and the importance of the fundamentals, while still being progressive and successful marketers.…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 8: Ari's Pet Peeve 27:08

2 years ago27:08

27:08

How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a small perspective, it simply becomes a reporting tool. The scoreboard may give you the data, but it doesn’t tell you the "why." The "why" can help you unlock the real truth that sits beyond just the numbers (and helps you not get on Ari's nerves).…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 7: Velveeta isn’t cheese 25:23

2 years ago25:23

25:23

This week on Thematically Speaking, Ari & Rajesh dive into some very different brands and what each can teach us about growth hacking and B2B marketing The answer? Pay attention to your super fans. Every brand has them. Even Velveeta. Tune in as Ari & Rajesh discuss how activating these super fans could be the changing dynamic in your brand growth.…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 6: What’s really behind extreme beliefs? 20:02

3 years ago20:02

20:02

People will believe almost anything. Are birds real? Is the earth really flat? Is it because we as humans are constantly searching for communities and a place to feel that we truly belong? Or is it because it’s only natural to want to be surrounded by like-minded individuals who support us, believe in us, and live life in a way that we understand and relate to? Or fundamentally, do people believe in extremities because of our ultimate and insatiable desire for answers? Join Ari & Rajesh as they discuss how our own personal insecurities and extreme beliefs can tie to business and marketing decisions.…

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 5: Today we’re talking Muffulettas, hotel pillows, and rental cars 24:11

3 years ago24:11

24:11

What’s more important…personalization, customization or simply putting yourself in your users’ shoes? Believe in the power of choice and the importance of context. Join Ari & Rajesh as they unpack these concepts through the lens of real-life experiences.

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 4: Understanding the magic in Magical Moments 23:36

3 years ago23:36

23:36

What is it that makes certain experiences so magical and memorable? From Atari to Disney and everything in between, join Ari & Rajesh as they unpack their favorite experiences and what we can all learn from those special and highly magical moments in our lives.

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 3: Journey to the center of the Labyrinth 19:34

3 years ago19:34

19:34

Mazes vs. Labyrinths…do you know the difference? And what does it have to do with B2B marketing & product growth?

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 2: Who doesn't love a good Infomercial? 22:10

3 years ago22:10

22:10

What can we apply from the basics of infomercials and legends such as Ron Popeil to digital product growth and marketing?

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 1: A Lesson From Ancient Greece 16:31

3 years ago16:31

16:31

Ari & Rajesh discuss Rajesh’s recent family trip to Greece and what we can learn from experiences of the past and applications to modern day B2B marketing and product growth.

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Thematically Speaking with Ari & Rajesh

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Season 1, Episode 0: Introduction to Thematically Speaking: Meet Ari & Rajesh 4:24

3 years ago4:24

4:24

In this episode of Thematically Speaking with Ari & Rajesh – welcome to the journey! Ari & Rajesh discuss their path here and what’s to come this season.

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