Losing 100k Followers, Gaining Millions of Streams: Goner’s Story

They're Good At That Shit

What would you do if your Instagram with 100,000+ followers got stolen? For Goner, it meant starting over — but he didn’t just bounce back, he leveled up. In this episode, we talk about how Goner grew a dedicated fanbase from scratch using live shows, anime music videos, and ultra-personal content.

He opens up about hitting a million streams on Spotify, getting discovered on SoundCloud, building immersive live show experiences, and using social media strategically — even when you’re not in the mood to do it.

We also get deep into mental health, the sacrifices artists make, and why he’s so committed to helping fans feel seen through his music. If you're trying to build your career and stay human doing it, this one’s for you.

🎤 Topics we cover:

• How Goner got discovered on SoundCloud with a $20 mic
• How Anime Music Videos boosted his Spotify numbers
• Losing a 100k follower IG account and how he rebounded from it
• Personal marketing strategies that work in 2025
• Why mental health is at the core of his message
• Touring, show promotion, and using memes to sell tickets
• His mission to help fans feel less alone
  

📍 Follow Goner:
IG: @gnrr - https://instagram.com/gnrr
Spotify: https://open.spotify.com/artist/7dNAnTCNymUovGgVoNhX3c

💬 Drop a comment below if something hit home — and if you know an artist who needs to hear this, send it their way.

🔔 Subscribe for more real convos with artists building their careers brick by brick.

00:00 - Reaching a million streams as an indie artist

01:20 - Trial and error in music marketing

03:00 - How live shows gave his songs traction

05:10 - Using anime music videos to boost Spotify

08:00 - Building an audience through authenticity

10:10 - Why you need to promote more than once

13:20 - Goner’s viral Taylor Swift cover strategy

15:05 - Rebuilding Instagram after losing 100k followers

18:00 - The power of collaboration and networking

19:00 - Creating immersive live experiences

22:00 - Show promo tactics that actually work

25:00 - Text your friends. Don’t be shy.

26:30 - Why you should re-promote your older music

30:00 - How Goner met his manager through SoundCloud

34:00 - Moving to LA and going all in on music

37:00 - What keeps Goner going when he’s running on empty

41:00 - Using music to help fans feel less alone

43:30 - Where to follow Goner and see him live

Are you in Los Angeles and wanting to connect with other musicians and play your tunes? Check out Writer's Round LA every Wednesday at 7:30 at Ivanhoe in Silverlake. It's a showcase and an open mic, so come play an original song and mingle with other amazing singer/songwriters!
https://www.instagram.com/writers_round_la/

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